Renu Yadav
Performance Marketing Analyst
Experience: 11 Years
CERTIFICATIONS
Microsoft
Advertising
Google
Analytics
Google Ads
Search
Google Ads
Shopping
INTERPERSONAL SKILLS
Time Management
Leadership
Proactive
Creative
Creative
Quick Learner
ACHIEVEMENTS
She was awarded the Kudos Award in August of 2021
She was awarded Operations Heroes of Quarter in August of 2020
She was a crucial member of the team awarded “Team of the year (Global) 2020” at Hear.com.
INTERESTS
Podcast Listening
Reading
Traveling
PROFILE SUMMARY
She has around 11 Years of rich experience, having worked in various roles in performance marketing. As a Digital Strategist, she has conceptualized and executed end-to-end strategic marketing plans aligned to the business goals for a group of companies in industries as diverse as education, real estate, beauty & personal care, tours & travels, e-commerce, and F&B. She is highly skilled in formulating and implementing marketing strategies about Branding, Revenue Generation & Sales and highly competent in conceptualizing and launching 360-degree targeted marketing initiatives for boosting sales and enhancing customer acquisition. She has worked on the digital transformation of business units through result-oriented marketing activities and this has been one of the many key attributes that have contributed to her successful career. A successful track record of spearheading teams and translating corporate vision into actionable strategies for effectively turning around businesses is evidence of her expertise in the field.
TECHNICAL PROFICIENCIES
Google Search Ads
11 Years
Campaign Manager
11 Years
Google AdWords
11 Years
Bings Ads
11 Years
Dynamic 365
8 Years
Linkedin ads
8 Years
Youtube Ads
8 Years
Amazon Ads
6 Years
Appsflyer
6 Years
Facebook ads
6 Years
Google Analytics
6 Years
Google Tag Manager
4 Years
Snapchat ads
4 Years
Pintrest Ads
2 Years
Tiktok
2 Years
Google Data Studio
2 Years
Let's push the boundaries of growth and success – Together.
Hire NowPROFESSIONAL EXPERIENCE
Performance Marketing Analyst
Mobsuccess | May 2022 to Till Date
- Acquisition and monetization management for different titles.
- Mainly gaming betting, eCommerce, and utility apps
- Coordination with the studio for creative round trips
- Coordination with the tech team for the development of our products new SDK analytics tool
- Participate in the creation of processes and new projects
- Ensure the timely and successful delivery of our campaigns according to advertisers' needs and objectives
- Prepare reports on account status Encourage and lead collaboration between teams
Sr. Manager- Paid Social
Hear.com | Sep 2019 to Sep 2021
- Successfully scaled the paid social channel from 13% media share to 51% in less than 24 months 182% increase YoY on annual Revenue
- Led the organization to become the first health company to test, implement, and successfully the rollout of Facebook's new product: Server-to-Server Integration S2S now known as Conversion APIA CAPI
- Led in-house MarTech project called Ad Ninja to help auto-optimize campaigns, ad sets and ads across multiple channels
- Created paid forecasts and strategies per market in North America, Asia, Europe, and South Africa and personally managed the day-to-day build-outs and optimizations for the United States
- Managed a team of sixteen social media specialists internationally, overseeing a multi seven-figure annual budget worldwide and making sure that all daily, weekly, monthly and quarterly targets are met
- Worked with key Leadership, Product, and Customer Journey teams to improve social media user journeys and conversion rates
- Built new landing pages and user funnels to attract and retain customers
- Worked with Account Managers at Facebook, Smartly, amongst other partners, and ensured to be on top of industry trends, best practices, and new betas/alpha opportunities
Digital Marketing Manager
Wooplr.com | May 2015 to Nov 2019
- Participated in pre-sales engagement work including proposal development
- Developed, recommended, and executed proposal, account, and campaign strategy
- Drove the entire client management and issue resolution process.
- Partnered with Sales to deliver great results for customers
- Analyzed performance of Customer’s portfolio of paid search marketing campaigns
- Conducted deep data analysis to inform strategic marketing insights and optimization requirements
Sr. Marketing Manager Digital & Affiliate
Photohaat.com | Jul 2014 to May 2015
- Improved account structure on their E-Commerce site
- Planned campaign strategy for new business start-ups using AdWords product knowledge and rigorous analytical methods
- Optimized campaigns to achieve high CTR, Quality Score, Lower CPC & high conversion rates with less CPA value and maintained campaigns to achieve better ROI
- Analyzed and reported results directly to clients. Stayed on task to ensure the client’s ROI is met
Assistant Manager SEM & Affiliate
Publicis Istrat | May 2012 to Jul 2014
- Worked upon pre-sales engagement work including proposal development
- Developed, recommended, and executed proposal, account, and campaign strategy
- Handled the entire client management and issue resolution process
- Worked hand in hand with Sales to deliver great results for customers
- Analyzed and reported performance of Customer's portfolio of paid search marketing campaigns
- Undertook deep data analysis to inform strategic marketing insights and optimization requirements
- Assisted advertisers with a deep understanding of vertical and competitive intelligence to help shape marketing strategies
- Landed in-depth consulting services to high-spend advertisers
Digital Marketer
Adglobal 360 | Feb 2011 to Apr 2012
- In regard to proposal, account, and campaign strategy, undertook processes like development, recommendations, and execution
- In order to generate maximum client satisfaction, working alongside the sales team
- Conducted performance analysis of customer’s portfolio of paid search marketing campaigns
- Undertook deep data analysis and informed strategic marketing insights and optimization requirements based on the same
- Participated in pre-sales engagement work including proposal development
- Handled various processes related to client management and issue resolution
- In order to help shape marketing strategies, provided advertisers with a deep understanding of vertical and competitive intelligence.
She is able to analyze and implement data learning to concepts to make them work efficiently for business.
- Client Testimonial
MAJOR PROJECTS
The Man Company
Mar 2016 to Jul 2016
- Part of the Initiation of digital marketing and structuring founding team for marketing
- Setup and execute Digital channels from scratch for e-commerce
Shaadi Elephant
Apr 2016 to Dec 2016
- Handled wedding platform’s Content marketing and scaling
- Helped in growing leads for different vendors to 100 leads a month
Trada Optimizer
Dec 2011 to Jun 2013
- Worked on the multi-channel optimizer platform for different clients
- Achieved target CPA within 80% of the allowed limit
Clues Network Shopclues.com
May 2012 to Oct 2012
- Handled marketplace marketing for B2B & B2C campaigns
- Undertook Onboarding new platforms for scaling
EDUCATION
2011
BBA
Algol College MMU, Gurgaon
2007
XII
Holy Child Public School, Rewari
2005
X
Holy Child Public School, Rewari
Applications & Tools Known
Tiktok
Linkedin ads
Amazon Ads
Google Search Ads
Google Tag Manager
Youtube Ads
Google Data Studio
Google Analytics
Bings Ads
Facebook ads
Pinterest Ads
Google AdWords
Dynamic 365
Appsflyer
Campaign Manager
Snapchat ads
Jira
Asana
Renu Yadav
Performance Marketing Analyst
Experience: 11 Years
PROFILE SUMMARY
She has around 11 Years of rich experience, having worked in various roles in performance marketing. As a Digital Strategist, she has conceptualized and executed end-to-end strategic marketing plans aligned to the business goals for a group of companies in industries as diverse as education, real estate, beauty & personal care, tours & travels, e-commerce, and F&B. She is highly skilled in formulating and implementing marketing strategies about Branding, Revenue Generation & Sales and highly competent in conceptualizing and launching 360-degree targeted marketing initiatives for boosting sales and enhancing customer acquisition. She has worked on the digital transformation of business units through result-oriented marketing activities and this has been one of the many key attributes that have contributed to her successful career. A successful track record of spearheading teams and translating corporate vision into actionable strategies for effectively turning around businesses is evidence of her expertise in the field.
TECHNICAL PROFICIENCIES
Google Search Ads
11 Years
Campaign Manager
11 Years
Google AdWords
11 Years
Bings Ads
11 Years
Dynamic 365
8 Years
Linkedin ads
8 Years
Youtube Ads
8 Years
Amazon Ads
6 Years
Appsflyer
6 Years
Facebook ads
6 Years
Google Analytics
6 Years
Google Tag Manager
4 Years
Snapchat ads
4 Years
Pintrest Ads
2 Years
Tiktok
2 Years
Google Data Studio
2 Years
Let's push the boundaries of growth and success – Together.
Hire NowCERTIFICATIONS
Microsoft
Advertising
Google
Analytics
Google Ads
Search
Google Ads
Shopping
PROFESSIONAL EXPERIENCE
Performance Marketing Analyst
Mobsuccess | May 2022 to Till Date
- Acquisition and monetization management for different titles.
- Mainly gaming betting, eCommerce, and utility apps
- Coordination with the studio for creative round trips
- Coordination with the tech team for the development of our products new SDK analytics tool
- Participate in the creation of processes and new projects
- Ensure the timely and successful delivery of our campaigns according to advertisers' needs and objectives
- Prepare reports on account status Encourage and lead collaboration between teams
Sr. Manager- Paid Social
Hear.com | Sep 2019 to Sep 2021
- Successfully scaled the paid social channel from 13% media share to 51% in less than 24 months 182% increase YoY on annual Revenue
- Led the organization to become the first health company to test, implement, and successfully the rollout of Facebook's new product: Server-to-Server Integration S2S now known as Conversion APIA CAPI
- Led in-house MarTech project called Ad Ninja to help auto-optimize campaigns, ad sets and ads across multiple channels
- Created paid forecasts and strategies per market in North America, Asia, Europe, and South Africa and personally managed the day-to-day build-outs and optimizations for the United States
- Managed a team of sixteen social media specialists internationally, overseeing a multi seven-figure annual budget worldwide and making sure that all daily, weekly, monthly and quarterly targets are met
- Worked with key Leadership, Product, and Customer Journey teams to improve social media user journeys and conversion rates
- Built new landing pages and user funnels to attract and retain customers
- Worked with Account Managers at Facebook, Smartly, amongst other partners, and ensured to be on top of industry trends, best practices, and new betas/alpha opportunities
Digital Marketing Manager
Wooplr.com | May 2015 to Nov 2019
- Participated in pre-sales engagement work including proposal development
- Developed, recommended, and executed proposal, account, and campaign strategy
- Drove the entire client management and issue resolution process.
- Partnered with Sales to deliver great results for customers
- Analyzed performance of Customer’s portfolio of paid search marketing campaigns
- Conducted deep data analysis to inform strategic marketing insights and optimization requirements
Sr. Marketing Manager Digital & Affiliate
Photohaat.com | Jul 2014 to May 2015
- Improved account structure on their E-Commerce site
- Planned campaign strategy for new business start-ups using AdWords product knowledge and rigorous analytical methods
- Optimized campaigns to achieve high CTR, Quality Score, Lower CPC & high conversion rates with less CPA value and maintained campaigns to achieve better ROI
- Analyzed and reported results directly to clients. Stayed on task to ensure the client’s ROI is met
Assistant Manager SEM & Affiliate
Publicis Istrat | May 2012 to Jul 2014
- Worked upon pre-sales engagement work including proposal development
- Developed, recommended, and executed proposal, account, and campaign strategy
- Handled the entire client management and issue resolution process
- Worked hand in hand with Sales to deliver great results for customers
- Analyzed and reported performance of Customer's portfolio of paid search marketing campaigns
- Undertook deep data analysis to inform strategic marketing insights and optimization requirements
- Assisted advertisers with a deep understanding of vertical and competitive intelligence to help shape marketing strategies
- Landed in-depth consulting services to high-spend advertisers
Digital Marketer
Adglobal 360 | Feb 2011 to Apr 2012
- In regard to proposal, account, and campaign strategy, undertook processes like development, recommendations, and execution
- In order to generate maximum client satisfaction, working alongside the sales team
- Conducted performance analysis of customer’s portfolio of paid search marketing campaigns
- Undertook deep data analysis and informed strategic marketing insights and optimization requirements based on the same
- Participated in pre-sales engagement work including proposal development
- Handled various processes related to client management and issue resolution
- In order to help shape marketing strategies, provided advertisers with a deep understanding of vertical and competitive intelligence.
INTERPERSONAL SKILLS
Time Management
Leadership
Proactive
Creative
Creative
Quick Learner
She is able to analyze and implement data learning to concepts to make them work efficiently for business.
- Client Testimonial
ACHIEVEMENTS
She was awarded the Kudos Award in August of 2021
She was awarded Operations Heroes of Quarter in August of 2020
She was a crucial member of the team awarded “Team of the year (Global) 2020” at Hear.com.
MAJOR PROJECTS
The Man Company
Mar 2016 to Jul 2016
- Part of the Initiation of digital marketing and structuring founding team for marketing
- Setup and execute Digital channels from scratch for e-commerce
Shaadi Elephant
Apr 2016 to Dec 2016
- Handled wedding platform’s Content marketing and scaling
- Helped in growing leads for different vendors to 100 leads a month
Trada Optimizer
Dec 2011 to Jun 2013
- Worked on the multi-channel optimizer platform for different clients
- Achieved target CPA within 80% of the allowed limit
Clues Network Shopclues.com
May 2012 to Oct 2012
- Handled marketplace marketing for B2B & B2C campaigns
- Undertook Onboarding new platforms for scaling
INTERESTS
Podcast Listening
Reading
Traveling
EDUCATION
2011
BBA
Algol College MMU, Gurgaon
2007
XII
Holy Child Public School, Rewari
2005
X
Holy Child Public School, Rewari
Applications & Tools Known
Tiktok
Linkedin ads
Amazon Ads
Google Search Ads
Google Tag Manager
Youtube Ads
Google Data Studio
Google Analytics
Bings Ads
Facebook ads
Pinterest Ads
Google AdWords
Dynamic 365
Appsflyer
Campaign Manager
Snapchat ads
Jira
Asana