Nitish

Nitish Winston

Nitish is a resourceful and innovative professional with expertise in digital marketing, PPC account management, and solution deployment. He is skilled in providing strategic leadership of short-term and long-term goals through the use of innovative techniques. He is proficient at enhancing team performance and... proactively identifying opportunities for development and advancement. He has a proven ability to make critical decisions during challenges, perform in highly visible positions, and work under pressure to meet deadlines. He has also completed an 18 month contract with Incubeta, A South African global digital marketing agency working fully rremote from India through Uplers. He managed a prominent South African retailer by taking full responsibility of their high budget Google ads accounts, providing reporting and insights and representing the Google Ads/PPC Department of Incubeta in Meetings with the Client and Google. Read more

  • Role

    Search Campaign Manager

  • Years of Experience

    11 Years

Skillsets

  • Adaptable
  • Problem Solving Attitude
  • Good Team Player
  • Quick Learner
  • Positive Approach towards Work
  • Proactive
  • Google Shopping Ads - 2 years
  • Google Display Ads - 2 years
  • Google Search Ads - 2 years
  • Google Analytics - 2 years
  • LinkedIn Ads - 2 years
  • Google Data Studio - 2 years
  • Tableau
  • Positive Approach

Vetted Skills

2 Skills
  • Skills
  • Results
  • Details
  • icon-google-ad Google Adwords
  • 63%

  • Hiremee - Search Technical MCQ Assessment

  • Score : 63/100
    icon-score-blue

    Less than 29% of candidates can score above 60%

card-info The objective of this assessment :

This assessment evaluates the talent's knowledge of search-related technologies, including algorithms, data structures, and query optimization. It assesses their understanding of various search algorithms, their ability to apply appropriate data structures for efficient searching, and their knowledge of query optimization techniques for improved search performance. The assessment aims to identify talents with a strong foundation in search-related concepts and their application in real-world scenarios.

  • icon-communication Language & Communication
  • 100%

  • Versant - Language & Communication

  • Score : 80/80
    icon-score

    Advanced CEFR Level C1

card-infoThe objective of this assessment :

The objective of this communication test is to evaluate how good a candidate speaks and understands at native speaker speeds with minimal effort. It also helps to understand how the talent can contribute readily to a native paced discussion at length, maintaining the Colloquial Flow.

Professional Summary

11 Years
  • Oct 2021 - Mar 2023 1 yr 5 months

    Media Manager

    Incubeta
  • Jan 2019 - Sept 2021 2 yr 9 months

    DIGITAL MARKETING SPECIALIST

    LYCA MOBILE
  • Nov 2018 - Feb 2019 3 months

    FREELANCER - PPC

    RIGHT HORIZONS GROUP
  • Jan 2014 - Jun 2014 6 months

    REPORTING ANALYST – PAID SEARCH MARKETING

    TESCO HSC PVT LTD
  • Jun 2014 - May 2015 12 months

    SENIOR ANALYST – PAID SEARCH MARKETING

    TESCO HSC PVT LTD
  • Jun 2015 - Dec 2018 3 yr 6 months

    MARKETING & LOGISTICS MANAGER

    1 GRAM GOLD JEWELRY
  • May 2012 - Jun 2014 2 yr 2 month

    ANALYST/ACCOUNT MANAGER

    TESCO HSC PVT LTD
  • Aug 2011 - May 2012 10 months

    OFFICER - FINANCE

    TESCO HSC PVT LTD
  • Jan 2011 - Apr 2011 4 months

    PAY ROLL OPS EXECUTIVE

    TEAMLEASE PVT. LTD

Applications & Tools Known

  • icon-asana

    Asana

  • icon-Jira

    Jira

  • icon-Google PageSpeed

    Google PageSpeed Insights

  • icon-Skype

    Skype

  • icon-ProofHub

    ProofHub

  • icon-Postman

    Postman

Work History

Media Manager

Incubeta
Oct 2021 - Mar 2023 1 yr 5 months
  • Remotely Managed multiple accounts on Google ads for a South African Retail brand known as Cape Union Mart which sold a wide variety of products such as clothing, electronics and gear for men, women and children.
  • Budgets exceeded 10 million Rand with a primary focus on driving revenue against a target ROI for a total of 5 brands. Year over Year total revenue increased while achieving more than 70 million rand for fiscal 2022 - 2023.
  • Daily optimisation & set up of campaigns to cater to different parts of the funnel to ensure efficient spend & returns of the overall budget.
  • Overall strategy for the PPC channel, reporting, and insights was provided and managed by me.
  • YouTube, GDN, Search, Discovery & Performance Max campaigns were used with varied budgets based on priority and performance.
  • Managed the expectations, concerns and queries from the Client at regular weekly meetings and put forth meaningful insights and highlighted any strategies or concerns regularly to build the client - agency relationship and provide the best service possible.
  • Provided inputs and strategy for creatives, product feeds, dashboard setup & analytics implementations by coordinating with the Creative team/Design team, Product Feed management team and the analytics teams.
  • Provided in depth reporting & insights at a traffic level, user level, audience & product level using Google analytics & Google data Studio
  • Ran regular promotions for various products on all feasible Google ads features & cross examined the actual impact of Promo with Data.
  • Helped build the sales & budget forecasts and achieved higher revenue at a higher ROI for fiscal years 2021 and 2022.
  • Implemented a new type of campaign by Google ads known as Performance Max which had a high impact on revenue & Sales. Since this kind of Campaign targets all parts of the funnel it also helped build brand name, recognition & loyalty. All Google Shopping ads Campaigns were restructured into performance max campaigns having a 3x to 4x impact on revenue when compared to the previous Year.
  • This helped achieve more than 70 million rand in revenue from all brands beating the overall yearly target.
  • During my teammates absences I have also helped managed DV360 campaigns for Hyundai South Africa, PPC for Loot another South African retailer and FB ads for IQ academy an online education platform.

DIGITAL MARKETING SPECIALIST

LYCA MOBILE Jan
Jan 2019 - Sept 2021 2 yr 9 months
  • Lyca Mobile is a Global MVNO that operates in approximately 24 countries, My aim is revenue delivery through all feasible channels by effective marketing and sales of Lyca products & services.
  • Daily Account management of various campaigns across an Omnichannel marketing effort.
  • Setup, develop, and maintain marketplaces, their inventories, and campaigns across prominent ones like Amazon and eBay.
  • Develop and maintain strategies that connect planning elements such as vision, mission, objectives, goals, processes, and performance improvement initiatives.
  • Identify, connect and manage affiliate networks, boost sales by negotiation and confirmation of a feasible publisher commission.
  • Provide our Native, Programmatic & Retargeting vendors with optimized creatives on a timely, seasonal and promotional basis after reviewing performance across campaigns.
  • Analyze Daily MIS globally across channels and countries and optimize global CPA or ROI.

FREELANCER - PPC

RIGHT HORIZONS GROUP
Nov 2018 - Feb 2019 3 months
  • Managed and optimized all PPC activity for Right Horizons Financial management.
  • Managed PPC campaigns for memberships and leads.
  • We identified, developed, and evaluated search marketing strategies based on knowledge of the client's objective and market trends.
  • We discovered new revenue opportunities for paid search and our client base.

MARKETING & LOGISTICS MANAGER

1 GRAM GOLD JEWELRY
Jun 2015 - Dec 2018 3 yr 6 months
  • Assured proper authorization for all shipments; oversaw tracking and monitored transportation activities.
  • They developed and implemented operational strategies for the sales department significantly improving the business process.
  • Actively monitored vital performance metrics of the sales team, identified challenges, and created new solutions by applying proven problem-solving techniques.
  • Briefed and led programs, tactics, and associative creativity to bring marketing plans to life.

SENIOR ANALYST – PAID SEARCH MARKETING

TESCO HSC PVT LTD
Jun 2014 - May 2015 12 months
  • Managed all telecom products of Tesco mobile.
  • Undertook a project with the data partners for Tesco Mobile to develop a dashboard for all online sales channels.
  • Created a detailed work plan and schedule which identified and sequenced the activities needed to complete the project successfully.
  • Outperformed objectives in performing variance analysis for uncovered discrepancies.
  • Analysed complex scenarios and using creative problem-solving skills, turned those challenges into profitable opportunities.

REPORTING ANALYST – PAID SEARCH MARKETING

TESCO HSC PVT LTD
Jan 2014 - Jun 2014 6 months
  • Managed various multi-million spending paid search marketing accounts with a focus on generating revenue and driving site traffic at a profitable scale across different channels.
  • Conducted research to identify and analyze relevant data and report on results.
  • Developed compelling ideas, campaigns, and creative solutions that can work across all marketing outlets, especially online or social media.
  • Collated raw MIS data and compared daily, weekly, monthly and yearly reports along with GA, Kenshoo, Microsoft Ads, Google Ads, and Omniture.

ANALYST/ACCOUNT MANAGER

TESCO HSC PVT LTD
May 2012 - Jun 2014 2 yr 2 month
  • Managed PPC accounts for prepaid and postpaid mobile products.
  • It developed and implemented effective PPC campaigns to hit goals, both short-term and long-term.
  • Managed PPC budgets, while building & strengthening platform accounts and critical relationships.
  • Tracked daily, weekly, and monthly KPIs to identify opportunities for performance improvement and regularly reported to management.

OFFICER - FINANCE

TESCO HSC PVT LTD
Aug 2011 - May 2012 10 months
  • Processed disputes of invoices raised against Tesco by wholesalers.
  • Located areas of improvement and proposed corrective actions that met challenges and leveraged growth opportunities.
  • Resolved critical issues in a time-sensitive environment using excellent analytical skills.

PAY ROLL OPS EXECUTIVE

TEAMLEASE PVT. LTD
Jan 2011 - Apr 2011 4 months
  • They built a good rapport with new clients by conducting on-site visits and offered assistance and information on what to expect about tax and payroll services.
  • Handled the tasks of developing new and revised payroll procedures to comply with the organization's rules, laws, and regulations.
  • Ensured service to employees and coordinated various activities with other sections, branches, and divisions.

Major Projects

4 Projects

LinkedIn Marketing Solutions Fundamentals

Linkedin
Sept 2021 - May 2023 1 yr 8 months
  • Completed a certification for learning how to operate and manage the Linkedin ad platform. Which is valid for 2 years.

Right Horizons Financial Services

Nov 2018 - Feb 2019 3 months
  • Managed and optimized all PPC activity for Right Horizons Financial management.
  • The main objective of the campaigns was for memberships and leads.
  • Identified, developed and evaluated search marketing strategies based on knowledge of the client's objective and market trends.

High Spend Seasonal Campaigns

May 2012 - May 2015 3 years
  • The main product which drove the biggest share of revenue was Mobile phones with the Tesco mobile network or Pay monthly bundles.
  • Totals spent for the months of October, November, December & January were increased by 160%, i.e., 8,00,000 GBP which yielded a big boost in sales thanks to seasonal promotions & timely creatives
  • Reduced overall CPA of all Pay monthly products by 31% YoY for this period with increased sales for phones & other high-end Pay monthly bundles.

PPC Account Restructure

May 2012 - May 2015 3 years
  • Total Spend was flat YoY at 1,700,000 GBP with increased focus on Generic keywords, Remarketing, Display & Product listing ads
  • Increased total sales by 21% and total spend on generic & reduced other high-cost targets YoY by 14% hence the overall CPA was reduced by 15%.

Testimonial

Client Testimonial

Nitish is an expert and a pleasure to work with. Nothing seems too complex. Has very wide knowledge of campaigns and paid ads.

Education

  • BBM

    St.Joseph’s College Of Commerce

  • M.E.C.A

    St.Joseph’s College Of Commerce

  • XII

    St. Patrick’s Boys High School

Certifications

  • Google Ads - Display Certification

  • Google Ads - Shopping Certification

  • Google Analytics


  • Google Ads Video

  • Google Ads Measurement

  • Google Ads Search


  • Google Ads App

  • Google Analytics 360 Certification

  • Tableau


Interests

Exercise Gardening Reading Books