Here are some key responsibilities and activities of a Facebook Ads specialist:

1. Campaign Strategy and Planning: Working closely with clients to understand their marketing objectives, target audience, and budget. Developing a comprehensive advertising strategy that aligns with the client's goals and ensures maximum campaign effectiveness.
2. Ad Creation and Targeting: Designing compelling ad creatives, including images, videos, and ad copy, that resonate with the target audience. Conducting audience research and utilizing Facebook's targeting options to reach the right demographics, interests, and behaviors.
3. Ad Campaign Management: Setting up and managing Facebook ad campaigns using Facebook Ads Manager. This includes creating ad sets, defining budgets and bidding strategies, monitoring performance metrics, and making data-driven optimizations to improve campaign performance.
4. Ad Testing and Optimization: Implementing A/B testing to experiment with different ad variations and targeting options. Analyzing key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA), and making data-driven adjustments to optimize campaign performance.
5. Pixel Implementation and Conversion Tracking: Setting up and configuring Facebook Pixel, a tracking code, to measure and track conversions and user actions on the website. Utilizing conversion tracking to optimize ad campaigns for specific objectives, such as lead generation or e-commerce sales.
6. Audience Insights and Reporting: Analyzing campaign data and providing regular reports to clients. Utilizing Facebook's ad performance metrics and audience insights to identify trends, opportunities, and areas for improvement.
7. Keeping Up with Industry Trends: Staying updated with the latest features, changes, and best practices in Facebook advertising. Continuously learning and experimenting with new ad formats, targeting options, and optimization techniques to stay ahead in the dynamic advertising landscape.

Here are the key responsibilities and activities of a Local SEO GMB specialist:

1. Google My Business Optimization: Managing and optimizing the Google My Business profile for the business, ensuring accurate and up-to-date information such as business name, address, phone number (NAP), website URL, hours of operation, and categories.
2. Local Keyword Research: Conducting research to identify relevant local keywords that potential customers may use to find businesses in the local area. This includes incorporating location-specific keywords into the Google My Business profile and website content.
3. NAP Consistency: Ensuring consistency of the business's NAP (name, address, phone number) across all online directories, including local business directories, industry-specific directories, and review sites.
4. Local Citations: Building and managing local citations, which are mentions of the business's NAP information on other websites. This helps improve the business's visibility and authority in local search results.
5. Online Reviews Management: Monitoring and managing online reviews on platforms such as Google My Business, Yelp, and other industry-specific review sites. Encouraging positive reviews and addressing negative feedback to maintain a positive online reputation.
6. Local Link Building: Acquiring high-quality local backlinks from reputable local websites and directories. This helps improve the business's authority and visibility in local search results.
7. Local Schema Markup: Implementing schema markup on the business's website to provide search engines with structured data about the business, such as address, phone number, business hours, and reviews.
8. Local Content Optimization: Optimizing website content, including landing pages, blog posts, and service pages, to target local keywords and provide valuable information to local customers.
9. Tracking and Reporting: Monitoring the performance of local SEO efforts using tools like Google Analytics and Google Search Console. Providing regular reports on key metrics such as local rankings, website traffic, and online conversions.

Here are some key responsibilities and activities of an SEO specialist:

1. Keyword Research: Conducting extensive research to identify relevant keywords and phrases that potential customers are using to search for products or services related to the website's offerings.
2. On-Page Optimization: Optimizing website elements such as meta tags, headings, URLs, and internal linking structure to make them search engine-friendly and improve the website's relevancy for targeted keywords.
3. Content Optimization: Creating and optimizing website content, including landing pages, blog posts, and product descriptions, to align with target keywords, provide value to users, and improve search engine visibility.
4. Technical SEO: Ensuring that the website has a solid technical foundation, which includes factors such as crawlability, site speed, mobile responsiveness, URL structure, XML sitemaps, and robots.txt files.
5. Link Building: Developing a strategy to acquire high-quality backlinks from reputable websites, as backlinks play a crucial role in search engine rankings. This may involve outreach, content promotion, guest posting, and building relationships with industry influencers.
6. SEO Audits and Analysis: Conducting regular audits to assess the website's performance, identify areas for improvement, and track progress. Analyzing data from tools like Google Analytics and Search Console to gain insights into user behavior and keyword rankings.
7. Monitoring and Staying Updated: Keeping up with search engine algorithm updates and industry trends to adapt SEO strategies accordingly. Monitoring website rankings, organic traffic, and conversions to measure the effectiveness of SEO efforts.
8. Collaborating with other Teams: Collaborating with content creators, web developers, and marketing teams to ensure SEO best practices are implemented throughout the website and content creation processes.