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Sumit koul

Vetted Talent

Sumit koul

Vetted Talent

Planning and Executing Growth Strategies for my clients. Driving crazy profits, data-driven results, Getting you clear measurable ROI using Online Marketing, Automation and Consultative Selling approaches in the most strategic, cost-effective way

  • Role

    Head Performance Marketing & Media Buying

  • Years of Experience

    8 years

Skillsets

  • FMCG/Health&Nutrition Domain - 5.0 Years
  • SaaS Products - 3 Years
  • SOcial Media - 8 Years
  • PPC - 08 Years
  • Performance Marketing - 7 Years
  • linkedin advertising - 8 Years
  • Customer acquisition - 7 Years
  • D2c marketing - 7.0 Years
  • Facebook & Google Ads - 7 Years
  • Facebook Ads - 8 Years
  • Paid Media Expertise - 7 Years
  • SEO/ SEM - 8 Years
  • Email Marketing - 6.0 Years
  • A/B testing - 7 Years
  • CRM - 5 Years
  • Data Integration - 5.0 Years
  • Instagram Ads - 7.0 Years
  • Google Analytics - 7 Years
  • Analytics
  • CRO
  • Execution
  • Growth Strategies
  • Inbound strategies
  • Media Planning - 7.0 Years
  • Paid Media Campaigns
  • Research
  • Account Management
  • GA4 - 4 Years
  • Google Ads - 7.0 Years
  • GTM - 5 Years
  • Meta Ads - 7.0 Years
  • LinkedIn Ads - 7.0 Years
  • HubSpot - 4.0 Years
  • Ahrefs - 4.0 Years

Vetted For

16Skills
  • Roles & Skills
  • Results
  • Details
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    Performance Marketing Manager - (Remote)AI Screening
  • 71%
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  • Skills assessed :B2B Industry, Campaign Management, Campaign Optimization, Google Ads, Google Ads Editor, Google Merchant Center, Instagram Ads, Meta Ads, SaaS Industry, Google Analytics, LinkedIn Ads, Problem Solving Attitude, Strong Attention to Detail
  • Score: 64/90
  • icon-skill_imageGoogle Analytics
  • 70%
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  • icon-skill_imageGoogle Adwords
  • 68%
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  • icon-skill_imageGoogle Search Ads
  • 65%
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  • iMocha - Paid Search Technical MCQ Assessment(Level 1)

  • Score: 65/100
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    Only 22.4% of the talents were able to score above the benchmark

  • View Detailed ReportView Report
  • icon-score

    Only 22.4% of the talents were able to score above the benchmark

card-info The objective of this assessment :

The objective of this assessment is to evaluate the effectiveness and efficiency of your paid advertising campaigns across search engines (like Google) and various social media platforms (like Facebook, Instagram, Twitter, etc.). This assessment helps to. understand how well the investment in these advertising channels is performing and whether desired goals are achieved. The assessment involves analyzing various metrics and data points to make informed decisions about your advertising strategy.

  • icon-skill_imagepaid social
  • 62%
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Professional Summary

8Years
  • May, 2021 - Mar, 20242 yr 10 months

    Individual Consultant and Group Media Head

    Arte Mediatech Pvt. Limited
  • Sep, 2019 - Dec, 20223 yr 3 months

    Performance Marketing Head

    Jugular Social Media Pvt. Ltd.
  • Jul, 2018 - Sep, 20191 yr 2 months

    Digital Ads Specialist

    Sociowash
  • Jan, 2016 - Apr, 20182 yr 3 months

    Digital Marketing Consultant

    121 Brands
  • Mar, 2018 - Jul, 2018 4 months

    Digital Media Executive

    DIVINITI

Applications & Tools Known

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    WordPress

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    Magento

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    Google PageSpeed Insights

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    Google Tag Manager

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    Google ad platforms

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    facebook ads

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    Google Analytics

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    taboola ads

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    outbrain ads

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    Google Ads

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    Google Analytics

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    LinkedIn Ads

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    Bing

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    Leadsquared

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    GTM

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    Google Analytics

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    Adobe Analytics

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    Google Search Console

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    Rival IQ

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    Falcon

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    Data Studio

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    Google AdWords

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    Canva

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    Taboola

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    Outbrain

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    Facebook Ads

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    Google Data Studio

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    Moz

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    MS Excel

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    Powerpoint

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    Google Sheets

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    Google Slides

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    Google Docs

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    Tableau

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    Google Analytics

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    Canva

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    Facebook Ads

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    Facebook Insights

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    Google Data Studio

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    Agency Analytics

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    MS Excel

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    Tableau

Work History

8Years

Individual Consultant and Group Media Head

Arte Mediatech Pvt. Limited
May, 2021 - Mar, 20242 yr 10 months
    Managed high-profile client accounts, led a team of media professionals, and developed growth strategies that significantly boosted client engagement and lead generation. Managed a $5 million media buying budget, optimizing spend across various channels and achieving substantial cost savings. Executed multi-channel media campaigns with different clients, generating detailed performance reports, and providing strategic recommendations to clients.

Performance Marketing Head

Jugular Social Media Pvt. Ltd.
Sep, 2019 - Dec, 20223 yr 3 months
    Managed the team of Performance marketing Specialists and helped them design, create, and deliver marketing strategies to support the expansion and growth of the clients services and products. Provided training to employees, media planning for the product and client, organic strategies, campaign strategies, planning, and execution, monitoring and optimization of campaigns, analytics and reporting for the campaigns.

Digital Ads Specialist

Sociowash
Jul, 2018 - Sep, 20191 yr 2 months
    Designed, created, and delivered marketing strategies to support the expansion and growth of the companys services and products. Media planning for the product and client, campaign strategies, planning, and execution, monitoring and optimization of campaigns, analytics and reporting for the campaigns.

Digital Media Executive

DIVINITI
Mar, 2018 - Jul, 2018 4 months
    Delivery of the digital marketing and online PR strategy by creating and implementing campaigns that will drive footfall to the company websites, sales conversion, increase customer retention and develop campaign specific landing pages. Responsible for the day to day development and maintenance of all company websites, working closely with the in-house ICT team and external providers to ensure the brand message is consistent across all online platforms. Day to day running of digital communications including email marketing and social media. Execution of campaigns across all digital channels including SEO and PPC. Analytics and Heatmap of the website and creating a CRO strategy.

Digital Marketing Consultant

121 Brands
Jan, 2016 - Apr, 20182 yr 3 months
    Collaborated with multiple advertising agencies for different projects. Worked for Multiple Startups, SME's, Corporates and Political Clients (Election Management War Room Setup). Managed the War Room Social Media strategies for UP, Delhi MCD, Gurgaon MCG, Himachal and Delhi By-Poll Elections for candidates. Drived the Analytics and Display Ads for Politicians. Worked with the Designing team and in Content Creation. Handled the social campaigns on Facebook, Instagram and YouTube. SMS and Voice message Marketing. War Room Setup. Handled a team dealing with all the client requirements and meeting the end results of Digital Marketing.

Achievements

  • One short film in credit as a cinematographer
  • Have done Street Plays on social activism
  • Participated in Activities like Trekking, Cycling, Marathon
  • Organized many concerts, corporate events, and cultural events as a freelancer
  • Participated in Activities like Trekking, Cycling, Marathon, etc

Education

  • 12th

    JKBOSE (2012)

  • 10th

    JKBOSE (2009)

Certifications

  • Google ads - Search Certification

  • Google shopping ads

  • Google Ads - Display Certification

  • Google analytics certified

  • Google ads certified

  • Google Analytics

  • Digital marketing skill under n.s.d.c

  • Android training under nsdc

  • Diploma in computer application from niit

  • Well versed with ms office(word, powerpoint, excel)

  • Digital marketing skill enhancement training under n.s.d.c

  • Google ads certified (video, search, shopping, and display)