Developed interactive dashboard & reporting infrastructure

using Power BI & Azure Synapse Studio to provide real time

insights on Business KPIs

Increased user retention by 15% through User Retention

Analysis by leveraging Azure data tools

Developed a real-time banner performance tracking system

using Google Analytics (GA), leveraging A/B testing and

dropout rate analysis to provide optimization recommendation

Optimize Search Engine with target performing Keywords using

Google Ads API to improve organic website Traffic

Built interactive Report for Central B2B & GTM Team to

optimize Sales Funnel & determine loop holes in the process, aiming to lift the ROI

Analyzed engagement activities and optimized the sales funnel

to significantly improve the L2P by 15% quarterly

Proficiently design, implement and optimize data models, ETL

pipelines using RedShift, utilized AWS Lambda to enable

comprehensive reporting

Developed Cohort Analysis that identifies price reduction

opportunities aiming to boost the revenue by 15% QoQ

(Quarterly)

Automated marketing campaigns using the Google Ads API and

Python for ad creation, budget allocation, and performance

monitoring

Collaborated with project managers to provide data drive

insights on Case Studies for articles & Magazines

Analyzed historic portfolio data with key metrics to acquisition

source increasing lead generation by 15% quarterly

Implemented predictive analysis to analyze proposed leads' attributes, predicting the probability of defaults (PD) & reduce

defaults by 20% Yearly

Built Interactive report for GTM team using SQL & BI analytics

to provide insights on market trends, optimize strategies

Implemented Clustering Mechanism to segment customer &

enhance Portfolio by 35% yearly

Analyze data using internal data tools using Tableau, SQL to

identity risk & opportunities on transactional data

Devlop SQL script to extract transactional level information to

generate fraud analysis report & improve business operation