Experienced in custom Salesforce development within the banking and financial services sectors to elevate operational efficiency. Worked collaboratively with multiple Lines of Businesses (LOBs), and established strategic thinking and versatility by seamlessly transitioning between roles in Insurance, Mortgage, and Care Center (Fraud Management), quickly adapting to new responsibilities and environments, tailoring Salesforce solutions to address a wide range of operational requirements. Delivered comprehensive business demonstrations to stakeholders. Played an active role in deployments and provided ongoing project release support. Formulated timelines, conducted thorough testing, and resolved issues effectively. Maintained and optimized Apex classes, triggers, and Lightning Web Components to meet evolving business needs. Enhanced and configured Salesforce systems to ensure seamless integration, overseeing various elements including but not limited to managing: Roles, profiles, sharing rules, flows, workflows, duplicate rules, permission sets, flexi pages, objects, page layouts, email-to-case setup, omni channel configuration, search layouts, list views, validation rules, custom settings, and custom metadata, among other out-of-the-box features. Took the initiative to study, design, and implement the Salesforce Omni Channel and other POCs, requiring both technical knowledge and creative problem-solving. Successfully navigated this complex task with minimal resources and guidance, demonstrating the capacity to research, analyze, and apply new technologies effectively, resulting in a 20% increase in potential implementations and a 25% improvement in project turnaround time. Hands-on experience with Salesforce Financial Service Cloud along with Sales & Service cloud features. Utilized tools such as VSCode with Salesforce & GITLAB extensions for development and deployment. Led the upgradation of a new deployment process, training three team leads and 7-8 developers across two teams, resulting in a 80% increase in deployment efficiency and reducing deployment errors by 60%.