profile-pic

Santosh Seetha

Santosh Seetha

I have 10 years of experience in SEO and am currently a Senior SEO Lead at Pingala Media Private Limited. My responsibilities include managing comprehensive SEO strategies, addressing technical SEO issues, and optimizing both on-page and off-page SEO. I conduct keyword research, competitor analysis, and oversee all SEO activities for Pinkvilla, focusing on increasing organic traffic and revenue through content optimization and promotion.

  • Role

    Content Publisher

  • Years of Experience

    10 years

Skillsets

  • Data Analysis
  • Data Analysis - 7 Years
  • XML - 5 Years
  • Keyword Research - 10 Years
  • off-page SEO - 10 Years
  • Link Building - 10 Years
  • On-page SEO - 10 Years
  • Off-Page optimization - 10 Years
  • On-Page optimization - 10 Years
  • Reporting & Analysis - 10 Years
  • Local SEO - 10 Years
  • SEO - 10 Years
  • Technical SEO - 7 Years
  • Analytics - 10 Years
  • Competitive Analysis - 10 Years
  • Bing Places - 10 Years
  • Bing Webmaster - 10 Years
  • Google Analytics 4 - 2 Years
  • Google Business Profile - 6 Years
  • Google Search Console - 10 Years
  • Risk Management - 4 Years
  • Semrush - 5 Years
  • Google Tag Manager - 2 Years
  • Content Writing - 1 Years
  • Google Analytics - 5 Years
  • Ahrefs - 5 Years
  • Moz - 2 Years
  • E-Commerce SEO - 2 Years
  • Content Optimization
  • Content Strategy
  • Conversion Tracking
  • Data Reporting
  • Event Tracking
  • PPC
  • SEM
  • SMO
  • SOcial Media
  • Ecommerce tracking
  • Revenue metrics
  • Site audits

Professional Summary

10Years
  • Jun, 2023 - Present1 yr 3 months

    SEO Team Lead

    Pinkvilla Pvt.Ltd
  • Jun, 2023 - Present1 yr 3 months

    Digital Marketing Analyst

    Pinkvilla Media Private Limited
  • Jun, 2019 - Jun, 20234 yr

    Sr SEO Analyst

    IncNut Digital Pvt.Ltd
  • Jun, 2016 - Dec, 20171 yr 6 months

    Digital Marketing Analyst

    Accenture Solutions Pvt. Ltd
  • Jun, 2018 - Jun, 20191 yr

    Digital Marketing Analyst

    Jaipur Scientific Agriculture Solutions Pvt. Ltd
  • Jul, 2019 - Jun, 20233 yr 11 months

    Digital Marketing Analyst

    Momjunction (IncNut) Pvt. Ltd
  • Mar, 2015 - Jun, 20161 yr 3 months

    SEO Analyst

    PamTen Software Solution Pvt. Ltd
  • May, 2014 - Mar, 2015 10 months

    SEO Analyst

    Travelauto Pvt. Ltd
  • Jan, 2011 - May, 20143 yr 4 months

    SEO Executive

    Country Club India Pvt. Ltd
  • Jan, 2010 - Jan, 20111 yr

    SEO Executive

    Fin Infocom Pvt. Ltd

Applications & Tools Known

  • icon-tool

    WordPress VIP

  • icon-tool

    Magento

  • icon-tool

    Google Analytics

  • icon-tool

    Ahref

  • icon-tool

    Google Webmaster

  • icon-tool

    DFP

  • icon-tool

    AdWords

  • icon-tool

    Majestic

  • icon-tool

    Google Optimize

Work History

10Years

SEO Team Lead

Pinkvilla Pvt.Ltd
Jun, 2023 - Present1 yr 3 months

    Primary responsibility is to develop and implement an effective SEO strategy that aligns with the company's goals. You will need to have a deep understanding of SEO best practices and be able to apply them to optimize the website's on-page and off-page SEO.

Digital Marketing Analyst

Pinkvilla Media Private Limited
Jun, 2023 - Present1 yr 3 months
    Manage overall website responsibilities, including product showcasing and collaboration with the development team for site enhancements. Discover and Research competitor strategies and activities to outrank the competitor. Conducting site audits to improve user experience and search engine relevancy by optimizing on-page elements like attributes, content, linking strategy, metadata descriptions, title, headlines. Monitoring KPIs like visits, clicks, rank, conversion, time spent, bounce rate on regular cadence from multiple platforms like Google Search Console, Google ads and some other third-party tools. Good knowledge on Google Analytics, Ahref, SEMrush, Google Webmaster, Link analysis and other tools. Performing keyword research and analysis for selected product specific keywords. Analyzed and produced suitable content for affiliate marketing to enhance sales and leads. Troubleshoot technical SEO issues such as crawl errors, broken links, and site speed optimization, and mobile responsiveness etc and Robots.txt optimization, XML Site map Header Tags Optimization. Providing the recommendations and execute and manage the strategies for content development in coordination with SEO goals with keyword specific. Creating the SEO focused content strategy to increase the organic traffic and conversions and engagement rate on the website. Track the website traffic flow and provide internal reports regularly through Google analytics.

Sr SEO Analyst

IncNut Digital Pvt.Ltd
Jun, 2019 - Jun, 20234 yr

    Monitor and analyze website performance using SEO tools, Google Analytics and other data sources to identify trends and opportunities to drive continuous improvement on organic traffic.

Digital Marketing Analyst

Momjunction (IncNut) Pvt. Ltd
Jul, 2019 - Jun, 20233 yr 11 months
    Contribute, Execute and Monitor strategies regarding SEO activities of On and Off Page including content generation and analysis, link building, keyword research for selected channels. Producing regular audits and writing up detailed monthly performance and progress reports through google analytics, google search console, google ads and some other third-party tools. Good knowledge on Google Analytics, Ahref, SEMrush, Google Webmaster, Link analysis and other tools. Performing keyword research and analysis for selected product specific keywords. Analyzed and produced suitable content for affiliate marketing to enhance sales and leads. Researched and analyzed the competitors activities and strategies and regularly optimized On Page activities based on checklist for selected channels. Maintain the health of the website by finding crawl errors, broken links, and site speed etc. Review technical SEO issues and recommend fixes. Providing the recommendations and execute and manage the strategies for content development in coordination with SEO goals with keyword specific. Creating the SEO focused content strategy to increase the organic traffic and conversions and engagement rate on the website. On-page and off-page SEO techniques to get high rankings in major search engines. Track the website traffic flow and provide internal reports regularly through Google analytics. Robots.txt optimization, XML Site map Header Tags Optimization.

Digital Marketing Analyst

Jaipur Scientific Agriculture Solutions Pvt. Ltd
Jun, 2018 - Jun, 20191 yr
    Experience with SEO Tools: Google Analytics, SEO Moz, SEMrush, Google Webmaster tool, Bing webmaster tool, Majestic, Link analysis tool, Competitor analysis tools, Keyword research tool. Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools. Data analysis through Google analytics and Magento tool. Checking tracking Issues of goals, ecommerce Integration of AdWords, Email campaigns and social media campaigns with Google analytics integration issues needs to fix. Configure goals and events through Tag Manager to track Goal Conversions and Events. Track the website traffic flow and provide internal reports regularly through Google analytics. On-page skills include creation of URL Structure, Breadcrumb, Knowledge Graph, Title, Meta Tags, Headers, Linking Structure, Canonical issues and redirections and resolving other HTML and navigation issues. Implement and manage analytics platforms (primarily Google Tag Manager, Google Analytics, Google Optimize). Content optimization includes managing keywords density, proximity and prominence in the content. Manage social media campaigns and generate leads through social media. Blocking the Bot traffic, internal IP address traffic on Google analytics. Preparing the Web Site Audit report and Analysis report for SEO Optimization. Robots.txt optimization, XML Site map Header Tags Optimization. Increase the Organic Traffic with non-branded keywords, Building High authority links.

Digital Marketing Analyst

Accenture Solutions Pvt. Ltd
Jun, 2016 - Dec, 20171 yr 6 months
    Experience in client-facing roles for resolving or troubleshooting data discrepancy issues and implementation for web-based products. Google analytics offers you fast access to un-sampled data, advanced analytics capabilities, and integrations with DoubleClick, Google Big Query and other solutions. Worked on DBM, DFA, DFP, AdWords, SEM, managing PPC campaigns (Google AdWords/Google Analytics). Google Analytics 360 aims to help marketers get a holistic view of their online marketing efforts via fewer standalone tools. Working on Data Reporting and Analytics. (DFA, DBM, DFA). Worked on word press websites and .net Kentico CRM tool. Technical environment preferably supporting web-based products (searchmarketing campaigns). Strategies and suggestions on improving clients campaign performance.

SEO Analyst

PamTen Software Solution Pvt. Ltd
Mar, 2015 - Jun, 20161 yr 3 months
    Measure performance of digital marketing efforts using a variety of web analytics tools (Google Analytics etc.). Strong knowledge on website content optimization, On-Page, Off-page optimization and analyzing clients existing website to discover new opportunities. Working on social media channels like Facebook, LinkedIn, Twitter. Increasing Social profiles Followers, likes and engagement. Conducting Website Audit Report before starting SEO Campaigns. Keyword analysis, Competitor analysis and Reports through these paid tools SEO MOZ tool, SEM Rush, Raven Tools, Ahrefs.com. Canonical issues and redirections. Building High authority links. Blocking the ghost referral in Google analytics. Preparing the Web site Audit report and Analysis report. Robots.txt optimization, Header Tags Optimization. Taking care of all on-page and off-page optimization. Detailed website traffic reporting using Google Analytics Report Tracking tools. Kentico .Net CMS tool and WordPress.

SEO Analyst

Travelauto Pvt. Ltd
May, 2014 - Mar, 2015 10 months
    Google Analytics, Google Webmaster Tools. Blogs creation and posting on Blogs. Robots.txt optimization, Header Tags Optimization. Taking care of all on-page and off-page optimization. Detailed website traffic reporting using Google Analytics Report Tracking tools. Social Networking, SMO. SEO MOZ tool. Canonical issues and redirections. Building High authority links. Keyword Research.

SEO Executive

Country Club India Pvt. Ltd
Jan, 2011 - May, 20143 yr 4 months
    Site Indexing Cache Reporting. Page Rank and Alexa Rank Reporting. Detailed website traffic reporting using Google Analytics Report Tracking tools. Taking care of all on-page and off-page optimization. Working on Social Bookmarking. Creating Blogs, Social Networking, SMO. Increasing the web traffic by improving the SERPs for top converting keywords in major search engines. Google Analytics, Google Webmaster Tools. Profile Linking. Blogs creation and posting on Blogs.

SEO Executive

Fin Infocom Pvt. Ltd
Jan, 2010 - Jan, 20111 yr
    Submitting articles to different Article sites. Working on Social Bookmarking. Creating Blogs, Social Networking. Submitted link into different Online Directory Submissions. Site Indexing Cache Reporting. Increasing the web traffic by improving the SERPs for top converting keywords in major search engines.

Major Projects

1Projects

stylecraze.com

incnut pvt.ltd
Jun, 2019 - Jun, 20234 yr

    Monitor and analyze website performance using SEO tools, Google Analytics and other data sources to identify trends and opportunities to drive continuous improvement increase the organic traffic

Education

  • B.tech

    Jntu hyderabad (2007)
  • B Tech - Computer Science Information Technology

    Holy Mary Institute of Technology and Science JNTU, Hyderabad