Co-founder of Njewels, an online jewelry store for high-quality customized wedding and bridal costume jewelry Led marketing and branding single-handedly to build a recognized brand in the relevant target market (95k+ Instagram followers), starting from India and expanding to US, UK, and Australia. Business Development Single-handedly developed marketing, strategy, and growth aspects for the business. Includes new product launches in the same and different verticals, entering new markets, collaboration with different stakeholders Website development, Google ads, Facebook Ads, Instagram ads, Newspaper, and magazine articles Planned and executed product shoots in collaboration with make-up artists, models, and photographers. Executed marketing campaigns SEO, SEM, social media, email marketing, Content writing Content management creating high-impact content for target consumers Managed tie-ups with partners across different fashion segments and led Njewels participation in exhibitions Organized on-the-ground logistics, procurement, and packaging solutions Managed customer interactions across the lifecycle of a sale, ultimately creating customers dream jewelry Troubleshooting in scenarios of highly emotional and time-sensitive situations for customers

J.P. Morgans FP&A group working with the global CFO on business analysis, benchmarking, investor relations Led a 3-member team responsible for various planning & analysis activities and projects Responsible for hiring and training the team Roles and responsibilities Business analysis Partnered with Planning & Analysis team in New York to prepare earnings reports and presentations for J.P. Morgan Worked closely with the J.P. Morgan Investor Relations team to provide inputs on an ad-hoc basis Compiling and analyzing the Estimated, Actual, and Outlook performance metrics for the firm every month Writing variance commentaries for the senior management Budgeting for various HR Finance groups in liaison with the Global HR team Benchmarking: Benchmarking J.P. Morgan with its competitors in terms of: Performance of each Line of Business in terms of the important metrics Disclosure patterns i.e., Securities and Exchange Commission (SEC) filings and Investor Presentations Review of Fair Value analysis disclosure by competitors Other assignments Active involvement in the FP&A integration of Bear Stearns and Washington Mutual