Maintain the campaign with the Monthly Budget of 1 Cr over the platforms like- Google Ads, Facebook and

Affiliate. Collaborated with leaders to develop and execute yearly plans and CAC. Structured and scaled campaigns on digital platforms, delivering over 1M app downloads within desired CAC. Generated daily, weekly, and monthly reports for leaders and worked with brand team on TVC commercials and influencer onboarding. Led programmatic and manual buying of affiliates such as Money Control, CricBuzz, Times Group, Airtel, Jio ads, and ShareChat. Achieved funnel ratio growth from 30% to 90%+ with controlled CAC, using cohort analysis and creative management. Executed performance and brand campaigns on social,

SEM, and mobile app affiliates, including AB testing and ad recall lift. Focused on MAU, DAU, and user retention, working closely with cross-functional teams in business, product, finance, and operations. Created and automated app campaigns to provide monthly jobs to 20k+ workers, increasing retention with deep links and deferred deep links. Scaled social media channels to achieve 30k+ organic followers on LinkedIn, Facebook, and Instagram.