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Manisha

Manisha

Dynamic and results-oriented Data Analyst with a proven track record of leveraging advanced analytics and machine learning to drive transformative business outcomes. I am eager to bring my data science and analytics expertise to your team, delivering actionable insights and driving innovation to propel company growth.

  • Role

    Data Scientist

  • Years of Experience

    5 years

  • Professional Portfolio

    View here

Skillsets

  • Machine Learning - 3 Years
  • Data Analysis - 5 Years
  • MySQL - 5 Years
  • Python Programming - 4 Years
  • Tableau/PowerBI - 4 Years
  • Data Visualisation - 5 Years
  • Database management - 1 Years
  • Data Manipulation - 3 Years
  • A/B testing - 1.5 Years
  • Deep Learning - 1.5 Years
  • CRM - 2 Years
  • Data Visualization - 4.5 Years
  • Deployment - 3 Years
  • Statistical analysis - 4 Years
  • SPSS - 1 Years

Professional Summary

5Years
  • Sep, 2022 - Apr, 20241 yr 7 months

    Data Analysts

    ISDC Global
  • Dec, 2020 - Sep, 20221 yr 9 months

    Academic Mentor

    Extramarks Education PVT LTD
  • Aug, 2018 - Aug, 20202 yr

    Operational Associate

    Brilliance Academy

Applications & Tools Known

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    Python

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    MySQL

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    Tableau CRM

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    Microsoft Excel

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    SAS

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    Git

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    Jira

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    Visual Studio Code

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    SPSS

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    Pandas

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    BeautifulSoup

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    EDA

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    Matplotlib

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    Seaborn

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    Plotly

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    PowerBI

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    Salesforce

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    Zoho

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    SQL

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    Apache Hive

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    Microsoft Teams

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    Zoom

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    Microsoft Power BI

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    VS Code

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    Canva

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    Zoho people

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    LinkedIn

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    Midjourney

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    Salesforce Einstein Analytics

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    Kubeflow

Work History

5Years

Data Analysts

ISDC Global
Sep, 2022 - Apr, 20241 yr 7 months
    • Spearheaded the development of ML data products, driving a 49% increase in customer engagement through targeted product recommendations.
    • Led cross-functional teams to implement advanced analytics solutions, significantly improving operational efficiency and cost savings.
    • Applied deep learning and statistical analysis techniques to derive actionable insights, contributing to revenue growth and business optimization.
    • Maintained comprehensive documentation of experiments and results, facilitating seamless knowledge transfer and team collaboration.
    • Led customer segmentation and churn prediction initiatives, driving improved customer retention rates and overall satisfaction.

Academic Mentor

Extramarks Education PVT LTD
Dec, 2020 - Sep, 20221 yr 9 months
    • Optimized sales and marketing strategies through in-depth Salesforce data analysis, leading to a 30% improvement in lead conversion rates.
    • Developed custom dashboards and reports through Salesforce using Tableau, empowering stakeholders with actionable insights for informed decision-making.
    • Collaborated cross-functionally to deliver data-driven solutions that drove business growth and enhanced customer satisfaction.
    • Ensured data accuracy and integrity within the Salesforce platform, enabling data-driven decision-making at all levels of the organization.
    • Developed a product recommendation engine, driving increased sales through personalized recommendations based on individual preferences. Monitored algorithm performance and conducted A/B testing, optimizing recommendations and maximizing customer satisfaction.
    • Forecasted sales volumes and predicted demand fluctuations, enabling proactive inventory management and strategic pricing decisions. Integrated A/B testing into sales forecasting models, identifying optimal pricing. Strategies to drive revenue growth and market share.

Operational Associate

Brilliance Academy
Aug, 2018 - Aug, 20202 yr
    • Identified areas for process improvement through data analysis, resulting in a 12% increase in operational efficiency and cost savings.
    • Designed and maintained dashboards and visualizations, providing business stakeholders with actionable insights to drive strategic initiatives.
    • Transformed raw data into valuable insights, enabling informed decision-making and driving continuous improvement across operational processes

Achievements

  • Developed ML data products increasing customer engagement by 49%
  • Improved lead conversion rates by 30% through Salesforce data analysis
  • Facilitated operational efficiency by 12% through data-driven process improvements

Major Projects

5Projects

Macy's Inc CIM Simplification

Aug, 2023 - Jan, 2024 5 months
    • Orchestrated the migration of 120,783 data points to a cloud environment, achieving enhanced scalability and performance.
    • Implemented A/B testing methodologies to assess cloud architecture configurations, resulting in optimized infrastructure and cost efficiency.

    Tools: Google Cloud Platform (GCP), BigQuery, Google Cloud Storage (GCS), Cloud SQL, Airflow, Oracle, Data Definition Language (DDL).

Medical Appointment Data Analysis

ISDC Global
May, 2023 - Jun, 2023 1 month
    • Identified factors contributing to patient no-shows in medical appointments, enabling healthcare providers to improve patient care and resource utilization.
    • Presented actionable insights derived from A/B testing and statistical analysis, driving operational efficiency and cost savings for healthcare organizations.

Customer Satisfaction Analysis

ISDC Global
Nov, 2022 - May, 2023 6 months
    • Extracted customer satisfaction survey data from the company's database using SQL queries, focused on relevant metrics such as product/service ratings, feedback comments, and demographic information.
    • Cleaned and preprocessed the extracted data using SPSS to ensure data quality and consistency, handling missing values and outliers as necessary.
    • Utilized SPSS for statistical analysis to uncover patterns and relationships within the customer satisfaction data.
    • Generated descriptive statistics and visualizations, to illustrate key insights and trends in customer satisfaction levels.
    • Created interactive dashboards and reports using data visualization tool Power BI, to present findings clearly and intuitively for stakeholders.
    • Collaborate with cross-functional teams to develop strategies and initiatives based on the insights gained from the analysis, such as product/service improvements, customer engagement initiatives, and targeted marketing campaigns.

Student Performance Prediction System

Extramarks Education Pvt. Ltd
Aug, 2021 - Aug, 20221 yr

    Successfully developed a student performance prediction system that provides actionable insights to educators and administrators, enabling them to identify at-risk students early and implement targeted interventions to support their academic success.

    • Clean and preprocess large datasets containing student information using SQL and Python libraries like Pandas to ensure data quality and consistency.
    • Utilize machine learning techniques, including regression and clustering, to build predictive models that can identify patterns and trends in student performance data.
    • Implement A/B testing methodologies to assess the effectiveness of different model configurations and fine-tune algorithms for optimal performance.
    • Create detailed reports and interactive dashboards using Tableau to visualize key metrics and performance indicators for stakeholders.
    • Collaborate closely with product and engineering teams to integrate the predictive model into educational platforms and recommend actionable insights to improve student outcomes.

Learning Path Personalization

Extramarks Education Pvt. Ltd
May, 2022 - Aug, 2022 3 months
    • Collaborate with the salesforce and marketing teams to gather comprehensive student interaction data, including demographic information, learning preferences, and past engagement metrics.
    • Utilize SQL queries to extract relevant data from Salesforce databases and preprocess the data using Python libraries like Pandas to prepare it for analysis.
    • Analyze the collected data to identify patterns and trends in student behavior, gaining insights into their learning preferences and needs.
    • Develop collaborative machine learning algorithms using Python, focusing on techniques especially collaborative filtering and content-based filtering, to recommend personalized learning paths based on individual student profiles.
    • Collaborate with stakeholders and conduct direct meetings to understand their requirements and gather feedback on the initial prototype of the recommendation system.
    • Optimize the recommendation system based on feedback from stakeholders and ongoing monitoring of key performance indicators, such as recommendation accuracy and user satisfaction.

Education

  • DIploma in Data Science

    Imarticus (2020)
  • M.Sc Biotechnology

    Birla Institute of Technology, Mesra, Ranchi (2017)
  • B.Sc Botany(Hons)

    Banaras Hindu University, Varanasi, UP (2014)

Certifications

  • Certified machine learning specialist

  • Certified associate member of the institute of analytics, uk

    Institute of Analytics (Dec, 2022)
  • Datacamp certificates in sql, google data studio, python, r, tableau

  • Udemy certificates in advanced excel, a to z of excel, python, forecasting, r, big data

Interests

  • Cooking
  • Learning
  • Travelling