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KUNAL LAL

KUNAL LAL

Experienced Digital Marketing and SEO Specialist with proven track record of optimizing online presence and increasing organic traffic for diverse Businesses. I have a deep understanding of all aspects of SEO and am able to develop and implement effective strategies to improve organic traffic, keyword rankings, and website visibility. I am adept at collaborative teamwork and equally proficient in working independently to achieve collective objectives.. Adept at driving online engagement, increasing brand visibility, and achieving measurable results. Expertise in SEO, content Address marketing, social media, and email campaigns. Strong analytical mindset and creative New Delhi India problem-solving skills. Passionate about staying updated with industry trends and delivering impactful campaigns that maximize ROI for clients.

  • Role

    SEO Specialist

  • Years of Experience

    7 years

Skillsets

  • SEO - 7 Years
  • Google Analytics - 7 Years
  • Analytics - 7 Years
  • Digital Strategy Development - 7 Years
  • Content Marketing - 7 Years
  • Project management - 7 Years
  • Data Analysis - 7 Years
  • Conversion Rate Optimization - 7 Years
  • microsoft excel - 7 Years

Professional Summary

7Years
  • Aug, 2022 - Present2 yr 1 month

    Digital Marketing SEO Specialist

    Cendyn India Private Limited, Gurugram
  • Oct, 2018 - Jul, 20223 yr 9 months

    SEO Specialist

    Acknown Technologies Pvt Ltd, Gurugram
  • Jul, 2018 - Oct, 2018 3 months

    SEO Specialist

    GoodEd Technologies Private Limited, Delhi
  • Jan, 2016 - Jul, 20182 yr 6 months

    SEO Executive

    WebPhantoms, Dwarka

Applications & Tools Known

  • icon-tool

    SEO

Work History

7Years

Digital Marketing SEO Specialist

Cendyn India Private Limited, Gurugram
Aug, 2022 - Present2 yr 1 month

    Implemented data-driven SEO strategies to improve search engine rankings, organic traffic, and online visibility.

    Conducted regular SEO audits to identify optimization opportunities and resolve on-page and off-page SEO issues.

    Handling Technical SEO, On-Page SEO, Off Page SEO, Social, Media Optimization, Content Writing, SEO reporting, Website Auditing as well as Testing.

    Developed and reviewed SEO strategies for various projects to align with client requirements and business objectives.

    Conducted market research and competitor analysis to identify opportunities and formulate effective marketing plans.

    Facilitated communication between cross-functional teams to maintain content consistency and quality.

    Monitored and evaluated web analytics dashboards and reports to track project performance and user engagement.

SEO Specialist

Acknown Technologies Pvt Ltd, Gurugram
Oct, 2018 - Jul, 20223 yr 9 months

    Compiled comprehensive SEO traffic and revenue observation reports, identifying pitfalls and opportunities for improvement.

    Analysed website performance data and provided actionable insights to address issues and enhance revenue generation.

    Uncovered new SEO keyword opportunities to drive organic traffic and improve search engine rankings.

    Conducted preliminary analysis to support forecasting and budget planning, ensuring data-driven decisions for marketing campaigns. Assisted in developing and optimizing budget allocation strategies to maximize ROI.

    Conducted thorough on-site and off-site SEO audits for client websites to assess technical, content, and backlink aspects.

    Identified SEO issues and provided recommendations for improvements, including site structure enhancements, content optimization, and backlink building strategies.

SEO Specialist

GoodEd Technologies Private Limited, Delhi
Jul, 2018 - Oct, 2018 3 months

    Conducted A/B testing, user journey analysis, and website usability assessments to identify and implement improvements.

    Managed and grew the company's YouTube channel, implementing strategies to increase video views and channel subscribers.

    Created and executed video content plans to engage the audience and promote brand awareness.

    Produced high-quality blog content that aligned with the company's

    target audience and SEO objectives.

    Collaborated with subject matter experts to create authoritative and valuable content in various industry niches.

SEO Executive

WebPhantoms, Dwarka
Jan, 2016 - Jul, 20182 yr 6 months

    Produced high-quality, engaging, and SEO-friendly content for various digital platforms, including websites, blogs, and social media.

    Optimized website content for on-page SEO by incorporating targeted keywords, meta tags, headers, and schema markup. Utilized social media and content marketing to amplify off-page.

    SEO efforts and generate referral traffic.

    Managed all aspects of SEO, including keyword research,on-page optimization, off-page optimization, technicalSEO, Competitor analysis, and SEO reporting.

Major Projects

3Projects

Montcalm Royal London House

Aug, 2022 - Sep, 20231 yr 1 month

    Stratigising the Post pandemic marketing to revive traffic and revenue of the website.

    Outlining the target audience and furnishing correct ideas.

Prince Hotels

Aug, 2020 - Jul, 2021 11 months

    Assisted the development team with CMS charge during initial contract months.

    Analyzing the marketing opportunities on the basis of depth competitive research.

Designer Radiator Direct

Aug, 2018 - Dec, 20191 yr 4 months

    Proposed marketing suggestions and content marketing ideas to increase sales for the brand.

    Helped team attain quality backlinks from top UK magazines for the client.

Education

  • Bachelors of Commerce

    Delhi University (2016)
  • Professional Certificate Programme: Digital Marketing for Performance & Growth

    Indian Institute of Management - Kozhikode (2023)

Certifications

  • SemRush

    Semrush (May, 2023)