Kiran Walke
Vetted Talent
Kiran Walke
Vetted Talent
A young and dynamic professional with 3+ years of performance marketing experience with a deep understanding of marketing trends. Self-taught and enterprising, I stay aware of digital marketing and industry trends, which helps me to create targeted marketing plans, use different different strategies during campaign execution and execute them to explore all the aspects of performance marketing.
My interest in PPC has always influenced me to analyze and measure campaign performance, dig deeper into the data to find the root causes and solve problems, and use the campaign data in expanding campaign on large scale My technical abilities are-
Paid Search - Search, Display, Shopping, Youtube, Retargeting
Paid Social - Facebook, Instagram, LinkedIn, Analytics, Google Analytics (GA4)
Research & Analysis - Keyword Research, Product Research, Media Plan, Competitor Analysis, A/B testing
- Role
SEM / PPC Specialist
- Years of Experience
3 years
- Professional Portfolio
View here
Skillsets
- Paid Media Campaigns - 3 Years
- Ad Operations - 3 Years
- Analytics - 3 Years
- Conversion Copywriting - 1 Years
- Reporting - 2 Years
- Budget management - 3 Years
- Client handling - 2 Years
- Media Plans - 2 Years
- PPT - 2 Years
- Facebook/Meta Ads
- MS Excel
- Programmatic advertising
- Campaign performance - 3 Years
- Campaign Reporting - 3 Years
- LinkedIn Ads - 1 Years
- Instagram Ads - 3 Years
- Tiktok Ads - 1 Years
- Brand Awareness - 2 Years
- SOcial Media - 2 Years
- Social media strategy - 2 Years
- Data Analysis - 2 Years
- Communication - 2 Years
- Digital Marketing - 2 Years
- Client Servicing - 2 Years
- Marketing Automation - 1 Years
- Email Marketing - 1 Years
- A/B testing - 2 Years
- Communication Skills - 2 Years
- Reporting and Analysis - 2.3 Years
- Google Analytics - 2 Years
- Google Shopping Ads - 1.5 Years
- paid social - 3 Years
- Google Tag Manager - 2 Years
- Meta Ads - 3 Years
- PPC - 2.5 Years
- Google Ads - 3 Years
- End to End Campaign Management - 3 Years
- Campaign Management - 3 Years
- Google Merchant Centre - 1 Years
- Campaign optimisation - 3 Years
- Ecommerce Optimization - 1.5 Years
- Product Feed Optimization - 1 Years
- Facebook Ads - 3 Years
- Google Analytics 4 - 2 Years
- Media Planning - 2 Years
- Digital Strategy - 2 Years
- Facebook Shopping Ads - 2 Years
- Strategy For Client - 2.5 Years
- Media Buying - 3 Years
- Performance Marketing (Search+Social) - 3 Years
- Performance Marketing - 3 Years
- Lead Generation - 3 Years
- Bing ADS - 1 Years
- Digital campaign strategy - 3 Years
- GA4 - 2 Years
- Paid Media - 3 Years
Vetted For
13Skills
- Roles & Skills
- Results
- Details
Digital Marketing Specialist (Remote)AI Screening- 73%
- Skills assessed :Communication Skills, Looker Studio, Bing ADS, Digital campaign strategy, GA4, Google Ads, Lead Generation, Meta Ads, Paid Media, Campaign optimisation, LinkedIn Ads, Proactive, Project management
- Score: 66/90
Professional Summary
3Years
- Dec, 2023 - Nov, 2024 11 months
Performance Marketing Specialist (Freelance)
Power Heaters PVT LMT - Dec, 2023 - Nov, 2024 11 months
Performance Marketing Specialist
Power Heaters - Nov, 2023 - Jun, 2024 7 months
Performance Marketing Specialist
Power Heaters - Jan, 2023 - Jun, 2023 5 months
Paid Social Specialist
7th Heaven - Jan, 2023 - Jun, 2023 5 months
Paid Social Specialist (Full Time)
7th Heaven, Aurangabad - Jun, 2023 - Oct, 2023 4 months
PPC Analyst
Coalition Technologies - Mar, 2022 - Dec, 2022 9 months
Perfromance Marketing Specialist (Freelance)
Laxmi Hero - Mar, 2022 - Dec, 2022 9 months
Performance Marketing Specialist
Laxmi Hero - Mar, 2022 - Dec, 2022 9 months
Performance Marketing Specialist
Laxmi Hero (Freelance) - Sep, 2020 - Feb, 2021 5 months
Lead Generation Specialist (Freelance)
Dhanlaxmi Hero - May, 2021 - Feb, 2022 9 months
Performance Marketing Specialist
Laxmi Hero - May, 2021 - Feb, 2022 9 months
Perfromance Marketing Specialist (Full Time)
Laxmi Hero - Sep, 2020 - Feb, 2021 5 months
Lead Generation Specialist
Dhanlaxmi Motors - Sep, 2020 - Feb, 2021 5 months
Lead Generation Specialist
Dhanlaxmi Motors (Freelance) - Jun, 2020 - Mar, 2021 9 months
Digital Marketing Specialist
Digimonk Marketing
Applications & Tools Known
Google Tag Manager
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Google Ads
Meta Ads Manager
Meta Business Suite
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Google Analytics
Google Ads Editor
instagram ads
Google Analytics 4
LinkedIn Ads
LinkedIn Campaign Manager
Microsoft Advertising
Bing Ads
Facebook Ads
WordPress
Shopify
Basecamp
DFW Feed
Google Merchant Center
Meta Ads
Google Analytics
GA4
MS Excel
GTM
MS Excel
Programmatic Advertising
Work History
3Years
Performance Marketing Specialist (Freelance)
Power Heaters PVT LMTDec, 2023 - Nov, 2024 11 months
- Generated 700+ Leads at Budget of Rs80k+ With Conversion Rate of 8%.
- Generated 70+ Industrial B2B Leads with Conversion Rate of 15%.
- Developed and implemented end-to-end performance marketing Lead Generation campaigns For Industrial B2B and B2C Products on Facebook Ads & Google Ads.
- Utilized Google Analytics 4 data to analyze and optimize campaign performance.
Performance Marketing Specialist
Power HeatersDec, 2023 - Nov, 2024 11 months
Generated 700+ Leads at Budget of |70k+ With Conversion Rate of 8%. Generated 70+ Industrial B2B Leads With Conversion Rate of 15%. Developed and implemented end-to-end performance marketing Lead Generation campaigns For Industrial B2B and B2C Products on Facebook Ads and Google Ads. Utilized Google Analytics 4 data to analyze and optimize campaign performance.
Performance Marketing Specialist
Power HeatersNov, 2023 - Jun, 2024 7 months
- Generated 500+ Leads at Budget of |30k+ With Conversion Rate of 10%.
- Generated 50+ Industrial B2B Leads With Conversion Rate of 15%.
- Developed and implemented end-to-end performance marketing Lead Generation campaigns For Industrial B2B and B2C Products on Facebook Ads and Google Ads.
- Utilized Google Analytics 4 data to analyze and optimize campaign performance.
PPC Analyst
Coalition TechnologiesJun, 2023 - Oct, 2023 4 months
Handled International Clients of Different Niche, With the Monthly Budget Ranging From $2000 to $15000. Created Initial Strategy, Campaign Structure, and in-depth Competitor Research for Different Clients. Developed Detailed Media Plan which consist of Budget distribution along different Advertising Platforms. Conducted Thorough Keyword Research along with Negative Keyword list for each client. Managed PMax campaigns for Ecommerce alongside Optimizing product feeds in Google Merchant Center.
Paid Social Specialist (Full Time)
7th Heaven, AurangabadJan, 2023 - Jun, 2023 5 months
- Conducting a study of the niche market enabled the brand to reach an audience of over 2L+ before the launch.
- Crafted a solid branding plan to enhance exposure, contributing to a successful grand opening in Aurangabad.
- Proposed content ideas such as viral reels and various post types to foster organic growth.
- Managed Brand Awareness, Lead Gen, Video Views Campaigns alongside planning advertising creatives for audience retention
Paid Social Specialist
7th HeavenJan, 2023 - Jun, 2023 5 months
Conducting a study of the niche market enabled the brand to reach an audience of over 2L+ before the launch. Crafted a solid branding plan to enhance exposure, contributing to a successful grand opening in Aurangabad. Proposed content ideas such as viral reels and various post types to foster organic growth. Managed Brand Awareness, Lead Gen, Video Views Campaigns alongside planning advertising creatives for audience retention.
Perfromance Marketing Specialist (Freelance)
Laxmi HeroMar, 2022 - Dec, 2022 9 months
- Generated 1700+ Leads at Budget of Rs30k+ With Conversion Rate of 7.8%.
- Generated 300+ Leads for 2 Wheeler Servicing at Budget of Rs8k+ With Conversion Rate of 12.8%.
- Assisted the showroom in achieving the Number 1 Bestseller tag in the city of Aurangabad.
Performance Marketing Specialist
Laxmi HeroMar, 2022 - Dec, 2022 9 months
Generated 1700+ Leads at Budget of |30k+ With Conversion Rate of 7.8%. Generated 300+ Leads for 2 Wheeler Servicing at Budget of |8k+ With Conversion Rate of 12.8%. Assisted the showroom in achieving the Number 1 Bestseller tag in the city of Aurangabad.
Performance Marketing Specialist
Laxmi Hero (Freelance)Mar, 2022 - Dec, 2022 9 months
Generated 1700+ Leads at Budget of 30k+ With Conversion Rate of 7.8%. Generated 300+ Leads for 2 Wheeler Servicing at Budget of 8k+ With Conversion Rate of 12.8%. Assisted the showroom in achieving the Number 1 Bestseller tag in the city of Aurangabad.
Perfromance Marketing Specialist (Full Time)
Laxmi HeroMay, 2021 - Feb, 2022 9 months
- Generated 1800+ Leads at Budget of Rs70k+ With Conversion Rate of 3.4%.
- Generated 500+ Leads for 2 Wheeler Servicing at Budget of Rs20k+ With Conversion Rate of 20%.
- Utilizing detailed audience segmentation strategies contributed to the showrooms achievement of the Number 5
- Bestseller tag in the Marathwada region.
- Proposed the idea of establishing a bike servicing center adjacent to the showroom to enhance convenience for Customers.
Performance Marketing Specialist
Laxmi HeroMay, 2021 - Feb, 2022 9 months
Generated 1800+ Leads at Budget of |70k+ With Conversion Rate of 3.4%. Generated 500+ Leads for 2 Wheeler Servicing at Budget of |20k+ With Conversion Rate of 20%. Utilizing detailed audience segmentation strategies contributed to the showrooms achievement of the Number 5 bestseller tag in the Marathwada region. Proposed the idea of establishing a bike servicing center adjacent to the showroom to enhance convenience for customers.
Lead Generation Specialist (Freelance)
Dhanlaxmi HeroSep, 2020 - Feb, 2021 5 months
- Generated 3000+ Leads at Budget of Rs50k+ With Conversion Rate of 5.2%
- Strategically helped Showroom to Establish Brand Value in Aurangabad City
Lead Generation Specialist
Dhanlaxmi MotorsSep, 2020 - Feb, 2021 5 months
Generated 3000+ Leads at Budget of |50k+ With Conversion Rate of 5.2%. Strategically helped Showroom to Establish Brand Value in Aurangabad City.
Lead Generation Specialist
Dhanlaxmi Motors (Freelance)Sep, 2020 - Feb, 2021 5 months
Generated 3000+ Leads at Budget of 50k+ With Conversion Rate of 5.2%. Strategically helped Showroom to Establish Brand Value in Aurangabad City.
Digital Marketing Specialist
Digimonk MarketingJun, 2020 - Mar, 2021 9 months
Generated 5000+ Leads at Budget of |2L+ With Conversion Rate of 4%. Generated Over 500+ Sales for Fruit Ecommerce at Budget of |10k. Generated Over 100+ Leads for Machinery Ecommerce at Budget of |15k with 11.2% Conversion Rate. Employing advanced audience demographics analysis aided political clients in achieving remarkable results.
Achievements
- Generated 500+ Leads at Budget of 30k+ With Conversion Rate of 10%
- Generated 50+ Industrial B2B Leads With Conversion Rate of 15%
- Assisted the showroom in achieving the Number 1 Bestseller tag in the city of Aurangabad
Testimonial
Laxmi Hero
Ashish SawkarHappy with Kiran's work on lead generation and advertising for my showroom, he is working for my showroom over 2 years now really loved his approach towards planning and execution in growth of my showroom
7th Heaven Sambhajinagar
Khandekar SirHappy with Kiran's work with social media handling and producing good results through meta ads with well planned approach
Power Heaters PVT LMT
Prathmesh TeliImpressed with Kiran's performance in B2B industrial lead generation, I can confidently say he is a talented marketer who excels in every aspect of lead generation. His quality use of campaign data is truly outstanding.
Major Projects
4Projects
Plushy Pink
Plushy PinkFeb, 2024 - Mar, 2024 1 month
- Create a Shopify store entirely from the ground up, starting with setting up the platform, designing the layout,
- Adding products, configuring payment and shipping options, and launching to the public.
7th Heaven Aurangabad
7th HeavenJan, 2023 - Jun, 2023 5 months
- Conducting a thorough study of the niche market enabled the brand to connect with an audience of over 200,000 before the official launch, laying a strong foundation for its entry into the market.
- Researched the ideal audience demographic for the bakery niche and determined the most effective creative approaches tailored to the preferences of the local audience.
PlushyPink
Jan, 2023 - May, 2023 4 months
Create a Shopify store entirely from the ground up, starting with setting up the platform, designing the layout, adding products, configuring payment and shipping options, and launching to the public.
Giant E Hub
Giant E HubDec, 2020 - Mar, 2021 3 months
Generated 50+ Conversions For E-commerce Store at Budget of Rs.9.5k with ROAS of 5.1. Learn The Basics of Targeting E-commerce Audience in India With Building Shopify Store from Scratch.
Education
Post Graduation in Digital Marketing
Imarticus Learning (2022)BE in Electronics and Telecommunication
MGM's JNEC Aurangabad (2018)Post Graduation in Digital Marketing
Imarticus Learning, Pune (2022)12th Grade
Maharashtra State Board (2014)BE in Electronics and Telecommunication
MGM’s JNEC Aurangabad (2018)BE in Electronics and Telecommunication
MGMs JNEC Aurangabad (2018)10th Grade
Maharashtra State Board (2012)
Certifications
Post Graduation In Digital Marketing
Imarticus Learning (Jul, 2022)Diploma in Digital Marketing
Ingenious Marketing (Oct, 2019)Pg diploma in digital marketing, ingenious academy
Post graduation in digital marketing, imarticus learning, remote
Facebook ads and instagram ads ready for ios14+, udemy, remote
Best of google ads, udemy, remote