Karan Malhotra

Okay. So, hi, I'm Karan, and I have 4 plus years of experience in social media management, copywriting, and strategy bit. I've worked across various agencies here in Delhi, and I have good experience of, you know, recreating content for brands as well as, uh, doing copywriting and various other aspects of social media. Apart from that, I'm into, uh, you know, creating content, creating content calendars as well as social media content plans, content decks, and, uh, various other aspects of social media. Yeah. Mainly that. And, uh, I did my bachelor's in journalism, I did my post grad diploma from NMIMS, and, uh, I'm good with What else? Yeah. I'm good with working with, uh, various brands in various industries. I work with brands in hospitality, uh, beauty, and technology based brands as well as EduTech and apparel based brands as well. And, uh, you have a good experience of working with hospitality based brand as I work with BCV, which is a agency based out of USA. And, uh, apart from that, uh, in terms of my achievements, I would say, uh, we won we pitched to a brand known as Save the Children, uh, and we won the digital marketing mandate for it. Uh, so, yeah, in terms of my total, uh, experience, I have 3.5 to 4 years of experience. I started my, uh, work with Stylework, which is a startup based out of Delhi. Here, uh, I got the experience of making social media calendars and all of that. Then I moved on to work with the Round Digital, which is a full fledged agency here in Woodcau. Uh, here, I was, uh, asked to handle brands like Vancouver and Save the Children and, uh, various other brands. Uh, so I worked here for an year as well. Uh, then I was involved in ARM Worldwide, which is an agency again. And here, uh, our main job was to pitch new clients. So that is something that I was good, uh, here as well. Uh, then lastly, I was working with BCV, uh, where I got the exposure of, uh, you know, working with hospitality based brands, creating content for hospitality based clients, majorly. And, uh, these days, I'm, like, freelancing with, uh, on sites like Upwork and all of that and creating content for new brands, uh, copywriting, and all of that. Yeah. Apart from that, I'm not sure what in terms of my experience, I also know how to make social media reports and, uh, write content for various kinds of reels and all of that. And I'm also into email marketing. Uh, Yeah. Yes. Majorly. Yes. So I'd be, uh, really looking forward to work with Uplaz and create a career with AppLars. And, uh, yes. And I'm really looking forward to, you know, stick to AppLars for a really long time. Yeah.

Okay. What are the most effective KPIs to monitor for a LinkedIn campaign? Focus on lead gen for b to b SaaS product. So for a LinkedIn campaign, I guess, uh, the most effective, uh, KPIs would be, uh, you know, like, uh, since it's a lead gen campaign, conversions are really, uh, important. So, uh, majorly, website clicks and email sign ups are the KPIs that, uh, are to be focused for a lead gen b to b SaaS product. And, uh, yeah, majorly, yeah, website clicks and email sign ups are really important and the most effective KPI to monitor for our LinkedIn campaign, basically. Yes. Yes.

Okay. So Design strategy. For designer strategy for increasing followers and engagement for our start up's Twitter account that has limited number of followers. Okay. So for increasing, uh, the number of followers and, uh, shares and all of that for Twitter account, we have to create content, uh, for brand that increases brand awareness. So, uh, majorly, uh, creating content that is for Twitter that is very SEO relevant and social media friendly and, uh, you know, which garners lot of eyeballs is really crucial, uh, and could also help in increasing followers, uh, because the kind of content, uh, informative content or brand awareness content, uh, that, uh, really helps in increasing engagement and followers and all of that. Yes.

Okay. Can you walk us through the process of setting or authorizing a paid social media advertising campaign? Okay. Okay. So paid social media advertising campaign. Uh, so I know how to boost various kinds of social media ads and boost ads on Instagram, Facebook. Uh, I know how to set up an account on Meta, uh, like ads account and all of that. Creating campaign, uh, is something that I've done previously, uh, but I'm, uh, still in the learning phase of, you know, running ads and getting a proper advertising campaign on Meta. Yeah.

Okay. If a social media crisis occurs due to negative product reviews or customer complain, How would you handle it? Okay. So, for example, if there's, like, a negative comment on Twitter okay. So online reputation management is something that is really crucial and important. Uh, so I have been an ORM manager with my previous client. So, I mean, job there was to, uh, you know, assist on Twitter as soon as possible, whatever the negative comment is. Uh, say that the team is working on it or people are working on it and, uh, that we will get back to you. So replying it, uh, instantly on Twitter or on or if there's, like, a Instagram post related to some kind of mishappening. So doing a social media story for that, like, you know, uh, or a Twitter, uh, tweet basically saying that our apologies that if someone's sentiments are hard and all of that. So majorly, yes. Our Twitter, uh, tweet and an Instagram story is really important for, uh, handling negative product reviews or customer complaints and all of that as well as, you know, proactive online reputation management is something that is very important for handling a brand's prices for a negative product review. Yeah.

How would you leverage social media management tools like Hoodsuite or buffer to streamline your work? Okay. So, basically, tools like I've worked with, uh, tools like Hoodsuite, buffer, and, uh, various kinds of other social media tools as well, like Sprout Social and all of that. So it is good for, uh, you know, uh, social media scheduling. So scheduling content via these apps, um, makes your work a lot more easier Because when you're if you're uploading on a day to day basis and it gets very hectic and it would, like, you know, uh, it would like, it would increase the work a lot. So, like, using these tools and scheduling beforehand, scheduling, like, you know, week before or, like, few days before, uh, to streamline your workflow, They really help, like, who's, like, cool suit and buffer that used previously. So they really help, uh, with, uh, streamlining the work. And, uh, yeah, it, um, really helps in, uh, levering leveraging the power of social media in a better way, and, uh, you're able to, uh, you know, do other things as well. Yeah.

Okay. What is your approach, uh, to conducting a competitive analysis in social media space, and can you provide an example of insights claim from such an analysis? Okay. So for conducting an a proper competitive analysis, we have to firstly figure out who are the main competitors, uh, and the main target audience that, you know, aligns with our brand as well. So figuring out the competitors, then doing their proper social media research, and figuring out what kind of content they are posting, how often they are posting, and, uh, you know, the kind of content pillars and social media strategy they are following. Uh, how can we make our social media better, the kind of, uh, content they are putting out and the kind of content we are putting out. So com like, comparing it on a proactive basis and seeing how, uh, you know, they are doing as a brand and how, uh, their scope of, uh, improving, uh, for us as a brand. So for example, if they are doing some kind of engagement based content and, uh, you know, trending content, if their content is doing really well and if our brand is in a similar space and, you know, if we could also do, uh, such content, so we should definitely go for it. And yeah. So, uh, like, insights, uh, we get a lot of insights from such kind of competition analysis because we actually get to see the what our competition is doing and how we can improve how their scope for us to improve, kind of campaigns they are doing, the kind of content they are putting out, the kind of engagement they are getting, the kind of, uh, the entire social media sphere, like, you know, how they are handling. So we also get to, uh, understand about our brand, like, where our brand stand when we when it is compared to their brand. So lot of insights are gained, like, the kind of on the basis of content, on the basis of, uh, you know, engagement, on the basis of, uh, how their followers are, how their, uh, shares are, how their website clicks are, how their email sign ups are, and, uh, who is commenting on their brand, the kind of audience that is liking, the kind of mentions they are getting. So comparing that on various platforms like Facebook, Instagram, Twitter is really important as we get a lot of insights for that, for our brand. Yeah.

How would you track and report on traffic from social media, uh, to a product page? Okay. So you're telling me that how would you track and report on traffic from social media to a product page. Okay. Product page. If I notice it's a product page. And how would you track and report on traffic? Right? Where do that? Uh, the kind of, uh, product to a product page. So, for example, the kind of traction we are getting, the kind of engagement we are getting, the kinds of likes, shares, comments, followers we're getting. So making a proper report of it on using various kinds of apps and then, uh, to, uh, sending it to a proper product page is really important. And, uh, yeah, that is how tracking is done. Like, using tools like Google Analytics and all of that, uh, what is really helpful in tracking real time engagement and how the brand is doing on social media. And then reporting, uh, from and then reporting it to a product stage. Yeah.

Okay. Next question is develop a content plan that aligns with the product, uh, product launch timeline, ensuring maximum visibility and lead generation. Okay. It aligns with the product launch. But what is the product? Okay. So majorly, they're saying to major to Okay. So we have to develop a content plan that aligns with the product launch timeline. Okay. So for developing a content plan, firstly, we have to see the kind of audience that we have. Okay? Once we know the kind of audience then, uh, we have, then as per the brand, for example, if it's a tech brand or a Edutech brand, then we have to figure out the kind of content, uh, our social media goal. So for example, if our goal is awareness, engagement, uh, conversions, or retention. So as for that, like, for example, if you want more of the awareness as we are going to focus focus on the awareness aspect, then we have to focus on, uh, like, uh, like, if you want to increase our followers and shares, then we will have to focus on the awareness aspect. Then that is how we'll go about getting the content plan for the same as well. And for the content plan, we have to figure out various kind of content pillars. So in content pillars, for example, if it's, like, a branding based post, if it's a awareness based post, if it's, like, uh, engagement based post, trending post, where is the kind of content pillars are there? So we have to figure out the content pillars as per, uh, the brand. Then, uh, basically, what we have to do is, uh, make a proper social media plan proper, uh, social media content calendar. In the calendar, we'll be writing all the content pillars about the creative copies and the post copy as well. Uh, so, yeah, that is something that we'd be doing. Uh, then we'll be also talking about the hashtags that we'd be doing. And, uh, in the content plan, we'll be also writing about the theme, what kind of for example, if it's, like, a Monday blues theme, what kind of theme we are going ahead with for that particular day. We have to mention everything. Apart from that, we have to also, uh, talk about the, yeah, our goal as well in the content plan. Uh, so, yeah, that is how we'll be uh, making the content plan, uh, for ensuring maximum visibility and lead gen. Yeah.

Describe your approach to tracking engagement and conversions from, uh, specific social media post. Okay. So for example, if it's a Instagram based post and we have to track the kind of likes, followers, shares, engagement, basically, all of that from a particular social media page. We on Instagram, we'll be going on the insights option. So we have a proper insights option on Instagram where we can see the kind of engagement and likes, followers, shares, uh, a particular, uh, content piece or, you know, a particular post is doing. That is how we'll, uh, see and track engagement on Instagram. In terms of Facebook, we can download a proper report of insights on Facebook, uh, so we get a proper option for downloading that as well. In on YouTube also, we have various options to track the kind of insights, uh, there. Then, uh, so, yeah, majorly, we do via that. Then, uh, we have Google Analytics as well to, uh, get various, uh, information about the tracking engagement aspects. Uh, Yeah.

Illustrate an experience with animation creation for social media post, uh, which tools you prefer for such task. Okay. So I have to, uh, animation creation for social media post. Experience with animation animation creation for social media post. Okay. So for creating a social media post, firstly, we have to get the creative copy and post copy ready beforehand. We should know about the social media goal, the kind of content pillar we have, and all of that. So majorly for creating content, uh, of social media, I use Canva as a product. Canva is a various, uh, is a very nice tool for creating social media creatives and artworks. So on Canva, we can create our day to day, uh, creatives, uh, various kinds of creatives and, uh, yeah, various kinds of we can do editing also. We can add various elements also. So for example, if we, uh, don't have a professional designer, uh, related task, then Canva is a great tool for creating content. In terms of images, we have various kinds of websites like textiles, Shutterstock, uh, various kinds of free websites as well, uh, where we can create, uh, various kinds of images. So we put those images on Canva, and then via Canva, we can we should have a proper, uh, creative copy and all of that. And then we can write that on the creative and use Canva to create a proper post and proper social media creative and artwork, uh, which would be really professional, uh, also. So, yeah, Canva as a tool is, uh, really helpful in creating content pieces. Yeah. Yeah. I hope, uh, I answered all of the questions. And yeah.