Kajol Mehta
Kajol Mehta
I believe the details have a story to tell. My muse is nature and strongly feel "the more you look, the more there is to see". With natures ability to constantly surprise, it is my source of endless inspiration. After beginning my career in graphic design, I quickly went on to specialise in brand identity and packaging design. I enjoy telling a story through my work and trust that, that's what makes a brand more meaningful and memorable.
- Role
Graphics designer
- Years of Experience
6 years
Skillsets
- Visual Design - 4 Years
- Adobe Illustrator - 6 Years
- Adobe Illustrator - 6 Years
- SOcial Media - 4 Years
- Adobe Photoshop - 6 Years
- Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.), Canva, - 6 Years
- Brand Advertising - 2 Years
- Designing Logo - 5 Years
- Amazon Ads - Competent - 2 Years
- Google Display Ads - 2 Years
- Illustrator - 7 Years
- Graphic Design - 6 Years
- Adobe InDesign - 6 Years
- Design - 6 Years
- Adobe - 7 Years
- Adobe Premiere Pro - 1 Years
- Marketing - 4 Years
- Photoshop - 7 Years
- Product Design - 2 Years
- InDesign - 7 Years
- Motion Design - 2 Years
- Print design - 6 Years
- Hand illustration
Professional Summary
- Jan, 2020 - Present4 yr 8 months
Graphic Designer
Koparo Clean - Jan, 2020 - Present4 yr 8 months
Graphic Designer
Good Graze - Jun, 2018 - Feb, 20245 yr 8 months
Freelance Graphic Designer
Multiple startups - Aug, 2018 - Aug, 20202 yr
Graphic Design Consultant
Bizongo Design Square - May, 2022 - May, 20231 yr
Marketing Designer
Cosmix - Jan, 2022 - Dec, 20231 yr 11 months
Graphic Designer
Cosmix
Applications & Tools Known
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Premiere Pro
Procreate
Keynote
Figma
Adobe Illustrator
Adobe Premier Pro
Work History
Graphic Designer
Koparo CleanGraphic Designer
Good GrazeFreelance Graphic Designer
Multiple startupsIn the last 5+ years, I have worked on the brand identity and product packaging for multiple startups. I have also handled marketing collaterals for upcoming brands, including ads, social media posts, web banners, catalogs and newsletters.
Softwares: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Premier Pro, Procreate
Graphic Designer
CosmixMarketing Designer
CosmixAt Cosmix, I handled design for print and digital marketing. I had the chance to work on social media graphics and ads that revolved around creating awareness about the existing products and educating customers about the brand. I also worked on visuals for the launch campaign of their protein powders and limited edition hot chocolate and chai latte.
Along with this, I was tasked with creating website banners for new launches and sales. I was also in-charge of creating A+ content creatives for all their products on Amazon.
I was given the flexibility to experiment with static, videos or a combination of the two, for their ads and banners.
Graphic Design Consultant
Bizongo Design SquareAt Bizongo, I worked on the brand identity and packaging for multiple startups in the FMCG space. This is when I learned a lot about communicating with clients, presenting ideas and was also given the chance to come up with a process of my own to do so.
I worked with a range of businesses from small-scale to funded startups and gained an understanding of how the same requirements need to be addressed differently for different types of businesses.
Achievements
- - Work featured on World Brand Design (https://worldbranddesign.com/packaging-design-for-udyan-tea/) and Packaging of the World (https://packagingoftheworld.com/2021/07/good-graze.html) - Adobe Design Achievement Semifinalist
Testimonial
Good Graze
Ruta KamatMy experience working with Kajol has honestly been the best. She understood my vision for the brand from the get go and delivered beyond my expectations! I say this time and again, Kajol gave Good Graze it's soul and I can't imagine not having her as an integral part of the brand forever! There are times when maybe I can't trust my gut, but I do know I can always count on her to do what is right for Good Graze.
Koparo Clean
Simran KharaKajol is a star. I've worked with her on the brand identity, design language and subsequent work for our D2C launch. She grasps the brief very quickly, is open to iterating and has a fantastic turn around. I recommend her highly to consumer brands with a younger, more international and premium inclination.
Adroit
Kunal ChhedaWorking with Kajol over the past few months on this project was a delightful experience. Her process is very streamlined and she spends time to understand the values and core of the brand throughly and beautifully translates them in her designs. We are impressed by her creative vision and prompt delivery of the deliverables. She has been a creative guide in true sense and we often turn back to her for any creative guidance.
Major Projects
Packaging for Eco-friendly Cleaning Range
KoparoKoparo is a sustainable home cleaning brand. I worked with the founder from the very beginning to create the brand's identity which included the logo, colour palette and font system. I also designed the entire packaging range from floor cleaners, dishwashing liquids, air fresheners to laundry detergents. This involved establishing the style and design language, and also adapting it across different size and fragrance variants.
Packaging and Marketing for Sustainable Food Brand
Good GrazeAt Good Graze, I handled the entire packaging for their ready-to-eat products. I also established the entire brand identity and visual communication for them, across various platforms.
I led a small team of 3 for the creation and execution of marketing collaterals for social media and e-commerce. Here, I acquired the skill of communicating with other departments of content strategists and business developers, and managing deliverables with my team, based on their requirements.
Visual Identity for Jewellery Brand
AdroitI created the entire brand and visual identity for a U.S based conscious jewellery brand, Adroit. This included competition analysis, primary and secondary logos, brand marks, brand style guide and packaging (with suggestions on materials, print techniques, etc.).
Education
BA (Hons) in Graphic Design
University of Hertfordshire (2018)EDUCATION BA (Hons)
Graphic Design University of Hertfordshire (2024)BA (Hons) Graphic Design
University of Hertfordshire (2018)Foundation in Product Design
ISD RUBIKA, PUNE (2015)
Certifications
Klaviyo
Klaviyo Academy