On Jul 1, 2023 Universal Analytics will stop tracking data. While you will be able to access the UA data for a period of 6 months, post this date, existing Universal Analytics properties may no longer be available. Hence, to avoid loss of your crucial data, it is critical to migrate to GA4 before 30th June 2023. Need help? Our team of analytics experts can be your reliable execution partners.
Our analytics team will conduct an advanced audit on the existing tags, GTMs, and UA parameters. The objective of the audit will be to determine the importance of the tracking code and its migration plus continuation in Google Analytics 4. All the critical tags, triggers, and variables will be transferred to the new set-up.
Once the audit has been completed and the team determines the important tags and triggers, the next step will be to start mapping the ideal set-up for GA4. The analytics team will cover the following:
GA4 Configuration & Deployment – The team will then set up the new GTM container(s) and GA4 properties. We will also test and debug all new tracking. All work can be reviewed by your team for sign-off before deployment.
Even for those who are well-versed in using UA for reporting, GA4’s reporting interface initially comes across as completely foreign. We can solve your team’s reporting needs by building Explorations in GA4 and creating dashboards in Google Looker Studio so you can find the data you need.