Want to Migrate from UA to GA4?

At earliest
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P.S. Migrate to GA4 before 30th June 2023 to avoid any possible loss of data. Have any questions about the GA4 migration? Share with us. We will love to help.

Why Migrate to Google Analytics 4?

On Jul 1, 2023 Universal Analytics will stop tracking data. While you will be able to access the UA data for a period of 6 months, post this date, existing Universal Analytics properties may no longer be available. Hence, to avoid loss of your crucial data, it is critical to migrate to GA4 before 30th June 2023. Need help? Our team of analytics experts can be your reliable execution partners.

What Improvements Can You See In GA4

  • User behavior insights, data collection and reporting accuracy, and user engagement tracking capabilities
  • Advances in user experience measurement and user acquisition and conversion metrics
  • Enhanced privacy and data security protection
  • Better measurement of web and app performance
  • Better measurement of dynamic content and user journeys
  • Better capacity to measure user behavior across platforms and devices.

Our Case Studies

Airtasker

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How We Increased Airtasker’s Traffic by 7,251% in 10 Months

RIBS & BURGERS

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How We Got 105,944 People to Request Driving Directions in 360 Days

SURVIVAL EMERGENCY SOLUTIONS

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How We Put Survival on The First Page of Google in 6 Months

Our GA4 Migration Approach

  • Auditing UA Properties
  • GA4 Migration Strategy
  • Reporting Set-Up

Auditing UA Properties

Our analytics team will conduct an advanced audit on the existing tags, GTMs, and UA parameters. The objective of the audit will be to determine the importance of the tracking code and its migration plus continuation in Google Analytics 4. All the critical tags, triggers, and variables will be transferred to the new set-up.

GA4 Migration Strategy

Once the audit has been completed and the team determines the important tags and triggers, the next step will be to start mapping the ideal set-up for GA4. The analytics team will cover the following:

  • Events and conversion tracking
  • Event parameters for GA4 custom dimensions
  • Ecommerce tracking
  • User properties, like User ID
  • Content groups
  • Custom audiences

GA4 Configuration & Deployment – The team will then set up the new GTM container(s) and GA4 properties. We will also test and debug all new tracking. All work can be reviewed by your team for sign-off before deployment.

Reporting Set-Up

Even for those who are well-versed in using UA for reporting, GA4’s reporting interface initially comes across as completely foreign. We can solve your team’s reporting needs by building Explorations in GA4 and creating dashboards in Google Looker Studio so you can find the data you need.

Katherine Mouradian
Digital Marketing Manager – Search www.racenet.com.au

The link building work Uplers has done for Racenet over the past nine months has been of really high quality. We have seen improvements in rankings for all the targeted keywords. They are very open and transparent about prices and in general communication. They are very quick to reply and answer any questions I have. I would highly recommend Uplers to any other business.

Adam issa
National Marketing Manager www.ribsandburgers.com/au

Uplers worked diligently on our campaigns and strategically optimised our web listings, which ultimately increased our used engagement. They analysed our objectives and implemented strategies that proved fruitful for the brand. No doubt that Uplers is a leading agency for SEO in Australia, and I truly recommend them.

Simon Reynolds
VP Marketing www.airtasker.com

We are very pleased to say Uplers delivered results and consequently we saw marked improvements with overall traffic performance. The level of professionalism and transparency displayed by Uplers has been impressive and we highly recommend them.

Ben Haikin
Owner www.kurtosh.com.au

I truly enjoyed working with you guys over the last couple of months! Besides great results, I enjoyed our professional relationship, your prompt replies and the transparency!

Angelee Rathor
Managing Director www.sevenevents.co.uk

Uplers have helped me transform my business with quality and volume. It has helped us winning some big accounts for us. The communication with Darshan and the team is very open and honest, they always take my feedback on board and fix things in super quick time. Overall, I am very happy with the service I received and would highly recommend the team!

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