Hire Experienced Paid Marketers in 2 days

Hiring the right PPC specialist or agency can impact your marketing success. But finding and vetting qualified candidates is easier said than done. This article walks you through hiring top-notch PPC consultants for your business.

PPC experts and consultants manage every aspect of pay-per-click advertising campaigns from start to finish. Their core duties include:

1. Keyword Research:

   The keyword research process lays the foundation for the entire PPC campaign. PPC specialists use tools and expertise to build a good keyword list for the client. They review monthly search volume, competition, suggested bids, and more for each keyword. The final keyword list balances high-funnel broad match terms and more focused phrases.

2. Campaign Setup:

   After finishing keyword research, PPC experts build new campaigns, ad groups, and ads on platforms like Google Ads. A Google AdWords expert can manage different types of campaigns efficiently. PPC specialists group campaigns by products, services, target customers, or other logic. Ad groups are kept focused, with one themed keyword per ad group. This level of organization is critical for successful ongoing optimization.

3. Bid Management:

   The PPC expert must set initial bids and budgets for each keyword and ad group. Using their auction knowledge, Google ads experts set bids. The bids balance ad rank, traffic volume, and cost per click. Based on daily performance and the desired outcomes, bid adjustments happen in real-time. As an account matures, more advanced Smart Bidding strategies may be leveraged.

4. Ad Copywriting:

   Effective ad titles, descriptions, and display ads are crucial to generating clicks and traffic. paid search specialists use copywriting techniques with emotional triggers tailored to the target audience. They test different ad copy against the control to improve click-through rates.

5. Landing Page Optimization:

   PPC experts ensure landing pages match the messaging and intent of associated ads. To help conversions, landing pages need clear value, easy navigation, and well-placed calls to action.

6. Reporting & Analysis:

   Understanding performance is how optimizations occur. To find opportunities and know the true return, PPC specialists analyze critical PPC metrics. Key metrics are impression share, click rate, conversion rate, cost per sale, ROI, and more.

7. Budgeting:

   Managing daily and monthly budgets across campaigns is paramount to success. PPC specialists change budgets based on seasons, conversion volume, and CPA goals. They also adjust campaign objectives. Budget pacing ensures that spending is distributed throughout the month.

8. Account Organization:

   Well-organized campaigns, ad groups, and keywords keep accounts simple to navigate and optimize. PPC experts audit account organization, condense bloated ad groups, and apply new labels if required.

9. Split Testing:

   The top PPC consultants test and optimize to increase campaign performance. They use A/B and multivariate testing methodologies to experiment with ad copy, landing pages, bids, targeting, placements, and more. The key is testing one variable to isolate the true impact.

In addition to core PPC duties, leading PPC specialists give strategic direction drawing from their background, running profitable PPC accounts across many industries. They understand the client's unique business, products, services, and target audience. This allows them to make smart optimizations and impactful recommendations on campaign structure, bids, platforms, landing pages, and more.

The best PPC experts are an extension of the client's marketing team. They update the client on major changes, performance trends, tests, and strategic recommendations. They aim to maximize ROI from PPC ads while getting insights to inform other marketing. This gives PPC campaigns that drive quality traffic and conversions for phenomenal returns.

Here are some of the top reasons businesses hire PPC specialists:

Managing PPC campaigns requires at least 2-5 hours per week for a small account. As your account grows, more time is needed for optimization and reporting. Most business owners don't have those extra hours to spare. Outsourcing to a PPC expert lets you focus on running your business optimally while you leave the campaigns to the experts.

Qualified PPC consultants stay up-to-date on the latest PPC trends, strategies, and platform updates. They can tell you about advanced tactics a beginner must learn. This gives you a significant competitive advantage in your PPC advertising.

An experienced paid search specialist will be able to generate more conversions for every dollar you spend. By optimizing targeting, bids, ads, and landing pages, they can increase the ROI of your PPC campaigns.

Since PPC is their full-time job, most Google ads experts can test and optimize faster than in-house marketers juggling multiple priorities. This leads to better performance and increased productivity.

Most freelance PPC consultants and agencies have access to advanced PPC analytics tools. These provide better campaign insights than native analytics in platforms like Google Ads.

With their extensive platform experience, PPC experts know every PPC advertising policy. This means they know how to avoid violations that could get your account suspended. As a PPC beginner, those risks are much higher.

Not all PPC consultants are created equal. Before hiring a PPC expert, you must vet them to ensure they have the qualifications.

Here are seven questions you can ask potential candidates during interviews to check their real-world PPC skills:

1. How do you structure campaigns and ad groups in Google Ads?

   Listen to how they structure campaigns based on your products, services, and target customer segments. Their structure should reflect best practices like single keyword ad groups.

2. What metrics do you focus on to gauge PPC campaign health?

   They should at least track impression share, quality score, click rate, conversion rate, cost per conversion, ROI, and budget burn.

3. How would you optimize a campaign with a high impression share but a low click-through rate?

   They should discuss checking for low-quality scores, adding negative keywords, adjusting bids, split testing ad copy, reviewing search query reports, and analyzing landing page relevance.

4. What strategies would you use to reduce our cost per conversion?

   Possible tactics include refining:

   • Refine targeting
   • Adjust bids
   • Improve quality scores
   • A/B test ad copy
   • Create more relevant landing pages
   • Find cheaper, qualified traffic

5. How often would you optimize and report on our PPC campaigns?

   They will make incremental optimizations each week while reporting and analyzing monthly performance.

6. What advanced Google Ads features would you leverage for our account?

   Relevant options include:

   • Scripts
   • Experiments
   • Custom intent audiences
   • Responsive search ads
   • Customer matchess
   • Similar audiences
   • Automated bids
   • And more

7. How would you track and report on PPC campaign performance?

   They should discuss:

   • Accurate conversion tracking/tagging
   • Using analytics platforms
   • Reporting KPIs
   • Documenting takeaways
   • Optimization recommendations

Assess consultants on these concepts to see who has real experience driving results, not PPC theory. Back up any expertise claims by requesting examples of past client success and campaign reporting.

Taking the time to find the ideal PPC expert provides immense long-term value for your business. An experienced PPC professional can optimize your campaigns to increase clicks, conversions, and revenue.

They stay on top of the latest PPC trends and strategies to get the most from your ad spend. The investment made in the hiring and vetting process pays off exponentially through higher ROI. With the right PPC expert guiding your campaigns, you can gain an edge over competitors in your space.

This extensive vetting process takes more work upfront. But it ensures you find the right PPC expert to drive the most ROI from your campaigns. Partnering with Uplers for any remote developer, designer or marketer position can simplify the hiring process. Our team of pre-vetted PPC specialists have already passed rigorous technical assessments.

According to recent statistics, businesses that invest in Google Ads make an average of $2 in revenue for every $1 that they spend. This reflects the immense return on investment (ROI) potential of Google ads when the right strategies and expertise are put into action. In this guide let’s discuss the benefits, skills, and considerations when you are looking to hire google adwords experts to drive the success of your campaigns.

1. Key Skills to Look for in a Google Ads Specialist

   In the competitive landscape when you set out to hire adwords experts you must not only review their experience, qualifications, and resume but also pay attention to their skill set. This complements their ability to drive substantial growth and returns for your efforts.

   Some of the vital skills that can elevate your campaigns include:

   • In-depth knowledge of Google Ads features

     Being well-versed with the Google ad platform is an indispensable skill which includes knowledge in the following aspects:

     • Ability to create compelling and actionable ad copies that resonate with the target audience.
     • Proficiency in identifying the right keywords for your business that drive the desired end result from the users.
     • Experience in managing and optimizing campaigns for better ad performance.
   • Analytical skills

     Apart from the technical acumen, Google ads experts should also have competent soft skills. The relation between hard and non-technical skills is not interchangeable but interdependent. Analytical mindset is one such skill with respect to the following:

     • Data interpretation - They should be able to analyze campaign data and draw real-time insights to make informed decisions.
     • A/B testing - Conducting split tests is a traditional strategy for determining the effectiveness of various ad campaigns and strategies.
   • Constant learning and development

     We live, breathe, and compete in an era where innovativeness is the only constant. You need to keep evolving your strategies to stay competent in the marketplace and that is where google ads experts need passion to learn and grow.

     When you hire google ads experts they must constantly upskill their knowledge for professional advancement and growth. This will help them to stay aligned with the latest trends and practices in the digital advertising niche.

2. The Cost of Hiring A Google Ads Specialist

   The cost of hiring Google ads experts can significantly vary based on a broad range of factors such as:

   • Experience level

     If you are seeking to hire an entry-level google adwords expert they will offer their services at lower rates and also bring fresh perspectives to the table. While you need to train them and have patience to witness results, their diverse ideas can be fruitful for your campaign success while being within your budget.

     On the flip side, if you opt to hire google adwords experts on a senior level they will command higher rates for their expertise and unparalleled skill set.

   • Project scope

     If you have a short-term project requirement with time-sensitive goals you can get experts on hourly rates or fixed project fees. You could also hire them as freelancers or as contractors until your project is wrapped up.

     Whereas, for long-term projects you need full-time talent who can stay onboard from launch to ongoing support and maintenance phase. Google ads is not a one-time effort, but needs constant attention to keep your campaign on track and deliver the desired results in the evolving digital space.

   • Geographic location

     The location of the experts can also affect their hiring cost. For instance, if you are based in the USA and looking to hire google adwords experts locally, it will be costly for your hiring budget. In comparison, if you hire remotely from India they will offer a competitive price due to the low living costs and a surplus of tech talent supply.

3. How to Effectively Evaluate Candidates

   Once you have a clear understanding of what you must look for in the experts, you can have a structured hiring process in place. This will help you in better evaluation of the candidates so that you can hire google ads experts aligning with your needs and budget.

   Some ways to effectively evaluate the candidates includes:

   • Analyzing their work portfolios which is a collection of their previous work samples. This will reflect their work quality, professionalism, reliability, work ethics, and suitability for the role.
   • Conduct interviews to evaluate their approach to campaign optimization and ability to stay updated on the latest trends. You will also gain an idea of their soft skills based on behavioral questions.
   • Request references from previous employers and check client testimonials to get real-time feedback.

Therefore, choosing to hire a Google ads expert is an investment in your business growth. By following the above-stated hiring guideline you can ensure that you have the best talent to plan, execute, and optimize your ad campaigns. Embrace the power of Google ads with the right experts and watch your business flourish with optimal ad performance.