Unlocking Strategic Offshoring in India to Build High-Performing Global Teams

Offshoring is often seen as a way to save money, but it can be so much more. In a recent podcast, Christophe and Nital shared their experiences of building high-performing teams through strategic offshoring, especially in India.

Their conversation wasn’t just about theory—it was packed with practical advice and real-world examples. They showed how offshoring, when done right, can bring innovation, talent, and long-term success to businesses.

Why India Stands Out for Offshoring

A Hub of Skilled Professionals

“India has one of the largest pools of talented professionals,” Christophe shared during the podcast. “From creative thinkers to tech experts, you’ll find people who can meet global standards and often exceed them.”

India isn’t just about numbers. It’s about finding people with unique skills who can solve problems and drive results.

A Proven Track Record

Christophe gave an example of his own journey:
“We started with media buying, but it quickly grew into much more—content creation, strategy, and even advanced analytics. India proved that it wasn’t just a support system but a key player in our success.”

What Makes Offshoring Work?

1. Clear Goals and Teamwork

“Offshoring isn’t a quick fix,” Christophe explained. “If your internal processes are messy, don’t expect an offshore team to clean it up.”

Nital agreed, adding, “When you work with offshore teams, make sure they understand the bigger picture. When they know why their work matters, they’ll give you their best.”

2. Build Real Connections

“You can’t treat your offshore team like outsiders,” Christophe said. “Include them in your Slack channels, team calls, and even cultural events.”

Nital called this approach “dual citizenship,” where offshore professionals feel like they belong. “When teams in India are treated as part of your core team, they deliver not just work but real value,” she shared.

How to Get Past Common Offshoring Challenges

Making Communication Easy

Time zones and distance can make communication tricky, but Christophe offered a simple solution:
“Plan overlapping hours and keep your offshore team in the loop. Tools like Zoom and Teams help, but regular check-ins make all the difference.”

Turning Time Zones into an Advantage

Nital pointed out that time zones can actually speed things up. “With a team in India, you can keep projects moving 24/7. It’s like having your business work while you sleep,” she said.

How Christophe built the Team in India?

Christophe shared how his company’s relationship with their Indian team grew:
“We started with small projects, mostly in media buying. But as we got to know the team’s skills, we realized they could handle so much more. Today, they lead critical parts of our content and analytics work. They’re not just contributors—they’re innovators.”

This transformation didn’t happen overnight. It was the result of trust, collaboration, and a focus on building long-term relationships.

Steps to Build High-Performing Offshore Teams in India

Step 1: Start Small, Think Big

“Don’t try to do everything at once,” Christophe advised. “Begin with specific tasks and gradually expand as trust and understanding grow.”

Step 2: Invest in Training

“Learning is a two-way street,” Nital said. “Help your offshore team grow by providing regular training and sharing best practices.”

Step 3: Treat Them Like Your Own Team

“Success comes when offshore teams feel they’re a part of your company,” Christophe said. “Make them a part of your culture, not just your processes.”

Offshoring is About More Than Saving Money

The podcast made it clear: offshoring isn’t just a business decision—it’s a way to grow, innovate, and succeed.

As Christophe put it, “Offshoring in India isn’t just about cutting costs. It’s about tapping into talent, building trust, and creating something extraordinary together.”

If you’re ready to take your business to the next level, India’s talent pool might just be the key to your success.

Reference:

https://www.linkedin.com/company/ogilvy/

https://www.ogilvy.com/