The Role of Graphic Designers in Shaping Company Branding and Identity

We live in an era where tech, visuals, and the digital age guide most of our purchase decisions. Around 90% of the information that is transmitted to the brain is visual. A solid 16.9% of marketers think that over 75% of businesses are all about visual content in their marketing game.

As 55% of brand impressions are based on visual aspects, graphic design serves as an indispensable tool for your business. To develop high-quality visuals and render an enhanced visual appeal, businesses are seeking graphic designers for hire. However, there is a widening demand-supply gap globally due to the acute talent shortage. Demand has exceeded the supply and one innovative way to address this challenge is to hire graphic designers from India.

From SMEs to Fortune 500 companies like Google, Amazon, Disney, and many more are preferring to hire tech and digital talent from India. It’s not solely to fill the gap cost-effectively, but primarily because of the access to highly skilled and qualified individuals. Indian talent are known to brush up their skills frequently to stay updated with the latest trends helping you stay ahead of the competition curve. 

Hiring full time graphic designers can have a multitude of benefits such as obtaining consistency in your design elements, fostering credibility with professional designed visuals, establishing unique brand identity with distinctive designs, making your first point of contact with the customers strong, and many more. 

In this blog, let’s delve deeper into how these professionals can prove to be a worthwhile investment for your branding and company identity.

Nurturing a Brand Identity with Graphic Design

Did you know that it takes only 50 milliseconds for consumers to judge the visual appeal of your brand? A strong brand identity is the key to carving your niche in the competitive market and graphic design plays a pivotal role. 

You must focus on maintaining a consistent branding to build trust and loyalty among your user base. According to a LinkedIn article, businesses experience up to 23% increase in their revenue with cohesive brand identity. If you present yourself consistently across various platforms, there are 3-4 times more likely chances of attaining a strong visibility. 

The Impact of Hiring Graphic Designers on Brand Perception

The global graphic design market size is USD 49,125 million with an expected CAGR of 3.40% by 2031. These statistics indicate the rising demand for hiring graphic designers among global businesses.

Hiring full time graphic designers can significantly impact the way your brand is perceived with the following valuable benefits:

Promoting trust

94% of the first user impressions are based on design. Professional graphic designers help in establishing and maintaining trust among the audience. High-quality visuals signal that your brand is reliable and credible with consumers more likely to trust and engage. 

Competitive distinction

In the existing saturated marketplace to stand out from the crowd is essential. A unique and well-crafted design with distinctive logos, color schemes, and visual styles helps your brand to remain on top of the consumers mind. 

Enhanced user experience design and usability

The graphic designers for hire also help enhance user experience and usability with exceptional designing. According to data from True List 2022, good UX design can boost conversion rates by up to 400% if it’s engaging and easy to navigate design. When users can easily interact with your brand it encourages repetitive visits and fosters brand loyalty. 

Increasing brand recognition and visibility

Graphic designs create a visual identity that helps consumers to easily identify and recall your brand. When customers can relate with the visual appeal of your professionally designed materials, they trust and rely on your brand, ensuring that it remains on top of their mind. 

Therefore, a compelling branding can convert your customers into brand advocates who actively promote your business for an expanded reach and influence. 

Driving sales and growth

If you have an eye-catching and unique packaging won’t it attract the shopper’s attention on the store shelves. Likewise, in the digital community well-designed visuals can guide users smoothly through the sales funnel. Visual elements can influence purchase decisions significantly acting as a powerful driver of sales and growth. 

Now that you are familiar with the significance of a hiring a full time graphic designer for your branding, you might be wondering how and where to find the right talent. Yes, a lot of the hiring managers have this dilemma where they know they need to hire the talent but are unable to find an ideal match.

This is due to the widening demand-supply gap and also sticking to the age-old hiring approaches. In the subsequent sections we will discuss the solutions to address these challenges so that you can mitigate them in your process to hire graphic designers. 

How to Hire a Graphic Designer in 2024

As the hiring landscape is advancing, the hiring tactics are also evolving in response to the challenges and opportunities. To hire graphic designers there are several approaches you can adopt such as:

• Using reputed online job boards like Naukri, Glassdoor, Indeed to post your job opening and filter out potential candidates.
• Asking existing employees or industry peers for references. 
• Using professional networking sites like LinkedIn, Facebook groups, Twitter. 
• Taking help from staffing agencies that provide you several candidate profiles for a fee. 

All these approaches have traditionally been followed by hiring managers over the years. But, to streamline the process for cost-cutting and time-effectiveness you can appoint hiring platforms like Uplers. 

When you partner with such hiring platforms they implement an AI-vetting process to ensure only the relevant 3.5% of matches are passed on to you. You get to circle down your choice very easily without any hassle and Uplers takes care of everything from sourcing to onboarding. You can explore the Indian market and hire the best talent from India at up to 40% cost-savings. 

Why Hire From India?

As the demand is fierce but the supply is scanty, you must be skeptical about how to hire a graphic designer. This is where you can opt for the remote recruitment approach which has emerged as a global groundbreaker for hiring managers struggling to find ideal talent. 

Let’s understand the advantages of hiring graphic designers remotely from India in a little detail:

Cost-effectiveness

When you hire full-time graphic designers from India you can experience substantial cost-saving. They charge low development costs due to the low living cost in terms of food, transportation, healthcare, etc. Additionally, you get to save the operational and overhead costs of maintaining an office space. 

Access to a vast talent network 

India is a global pioneer for its tech talent surplus with thousands of graduates passing each year from renowned universities. Choosing to hire from India allows you to access this untapped candidate market and benefit from their updated knowledge and global expertise. 

You no longer need to restrict yourself to geographical hiring boundaries and compromise the talent quality to keep track of the budget and hiring timeline.

Cultural compatibility

Graphic designers from India are highly adaptable to evolving industry trends and business dynamics. Along with that they can easily integrate in diverse work cultures aligning their working style with your company culture and ethics. This compatibility is vital for ensuring team cohesion and cooperation.

Educational background 

India boasts a well-developed education system that provides individuals with superior skill sets. Having graduated from the world-renowned universities Indian graphic designers can navigate the professional challenges without any hassle and uncompromised quality. 

Closing Thoughts

As we look into the future scope of graphic designing in branding, it’s an upward trajectory that is expected to keep rising. Consumer expectations and technologies are constantly evolving and this will shape the future of graphic design in branding.

Several trends such as artificial intelligence (AI), machine learning (ML), augmented reality (AR), virtual reality (VR), eco-friendly designing, etc. are gaining momentum. These trends are set to offer exciting opportunities for graphic designers in terms of innovation. Therefore, the demand for graphic designers for hire in branding is bright in the ever-evolving marketplace.