3 Digital Marketing Strategies and Tips Marketers Shouldn’t Miss!

Are your marketing efforts generating you enough returns? Are you on the top of your game?

If not, here I am to help you learn and implement some effective online marketing strategies that promise you great returns.

Well before I start, I would like to tell you that I am no God, but an experienced digital marketer, who has researched and experimented a lot to pin down strategies that really work!

As my experience tells me, ‘one of the first parameters to judge the success of your business is your direct competitors’. I am sorry but if your competitors are consistently doing better than you, you need to figure out what keeps them going!

So here I hit the nail right on the head by listing few specific digital marketing strategies that your competitors are using and you are not.

1. Targeting the Right Audience Through LinkedIn Ads

You just have to know your target audience and LinkedIn Ads will help you reach them; it is as simple as that! The “Company” filter in LinkedIn Ads allows you to directly target the company page of your target audience. You can further narrow down your target audience by selecting the “job title” of the employees of your target company. I mean you cannot ask for more!

For eg. If you are a Software product development company and wish to target businesses for your new enterprise product, you can simply add the name of the companies and job title of the employees you wish to target.

2. Convert Viewers into Customers with Facebook Pixel Code

As Facebook defines it ‘a smarter way to grab attention’, Pixel code helps you promote your business on Facebook to people (facebook users) who have previously visited your website or showed interest in your business offerings.

You just need to place the Facebook pixel script in your website’s code (on all pages of your website). And then need to set up Events (actions that visitors take on your website eg. Purchase, view content, click on Add to Cart, etc.) based on your business strategy. This helps you track visitors (who have taken an action on your website) interested in your products/services and add them to your custom target audience for Facebook ads.

NOTE: By adding the code on each page of your website, you can advertise the users based on their interest page (the page they visit) i.e. if someone has visited your page of long sleeve shirts, you can advertise those specific users, more ads of long sleeve of shirts. So by adding separate code to your pages, you can target specific people for specific interest.

People who are interested in your offerings and are more likely to convert into customers. And that is how Facebook Pixel helps you win customers!

How to Setup Facebook Pixel?

3. Taking A Sneak Peak in Your Competitor’s Barrack with SEMrush

Competitive Analysis is the key! If your competitors are consistently doing better, it is something about their marketing approach that you don’t know. The secret lies right there in their marketing strategies, so why don’t we take the most obvious step! Look into their digital marketing strategy with SEMrush.

Competitive Analysis Through SEMrush

SEMrush allows you to setup a competitive analysis campaign by simply creating a project and adding your competitor to your campaign.

• Keywords that your competitor is targeting and the various keyword ranks
• Link building strategy of your competitor and its various backlinks
• Various active Ad campaigns of your competitor, with details like the keywords and CPC (Cost Per Click) of various keywords in individual Ads.

Concluding…

As a marketer, I feel this is the right time, more than ever, to implement these internet marketing strategies for your business. LinkedIn at its place has been continuously improving on its customer-reach potential; Facebook has grown immensely as a retargeting platform; while SEMrush offers you a clear insight into your business competition.